The First Executive Training Program on Stakeholder Management

“There’s a business case for purposeful business – serving society isn’t just worthy or a nice ideal, but central to the long-term success of a company“–Alex Edmans, Professor of Finance at the London Business School, and author of one of the core books in the EEA curriculum: Grow the Pie.

Business leaders worldwide are talking about Stakeholder Capitalism. The EEA Stakeholder Management Implementation Curriculum and Certification program focuses on implementation with contributions from world-wide pioneers in the development and implementation of Stakeholder Management and Enterprise Engagement—the theory, framework, and practical implementation of Stakeholder Capitalism principles.

The pioneers and early leaders in Stakeholder Capitalism are contributing their expertise to the first known executive training program on Stakeholder Management and Enterprise Engagement, the practical application processes of this new approach to capitalism. The education is included in the price of membership in the Enterprise Engagement Alliance for both individuals and companies, and a free limited membership is available for academics and students. EEA individual and corporate membership includes five core books on the theory and implementation process from leading experts in Stakeholder Capitalism, as well as a dozen training webinars exclusive to EEA members on all aspects of strategic and tactical implementation.

The multi-part video education program and six books from Stakeholder Capitalism leaders are included in the Enterprise Engagement Alliance individual and corporate membership, with all but the free books available to academic and student members.

Requirement No. I: Strategic CEO Leadership

Explains Ed Freeman, Professor of Administration at the Darden School of Business at the University of Virginia, who is widely credited with developing the theory, “Stakeholder Management was never meant to be a theory to be debated among academics but rather a very practical approach to a more sustainable approach to capitalism. While I am delighted that the Stakeholder Capitalism has embraced the theory, it’s now time to take action. I am pleased that Stakeholder Management was selected as a core textbook for the practical implementation of Stakeholder Capitalism.

This program aims to address a serious gap in executive leadership training. The business world is beginning to talk about Stakeholder Capitalism, but not many companies are taking strategic action because the subject is not taught in school and most are unaware of the practical frameworks already developed by academic and business experts and embodied in ISO 30414 Human Capital reporting and ISO 10018 People Engagement standards,” observes Bruce Bolger, founder of the Enterprise Engagement Alliance. “Stakeholder management theory and an enterprise approach to engagement can do for people management what ISO 9001 standards have accomplished for quality in manufacturing.”

Designed for Boards, CEOs, the C-Suite, General Management, and Educators

This one-of-a-kind education program is designed for educators, boards, CEOs and the C-suite, investors and all managers at organizations seeking to benefit from the last bastion of value creation: the contribution all your stakeholders—customers, employees, supply chain and distribution partners, and communities. Unlike other education programs, the EEA Stakeholder Management education program focuses on the alignment of management and engagement practices across the enterprise, rather than looking at human resources and marketing in siloes.

Ralf Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System, “CEOs have been saying for years that people are their No. 1 asset, but as we all know, employee engagement remains low throughout the world. Leadership is not just about empathy or humility: it requires a strategic and systematic approach to day-to-day management—a system, which is why I wrote Building Corporate Soul. That my book was selected out of dozens of great leadership books to be part of the core curriculum of an organization focused on a strategic management across the enterprise is a resounding endorsement of the Soul System.”

The education objective is to provide the economic justification and practical implementation roadmap for creating returns for shareholders by creating value for all your stakeholders through a proactive, strategic process, with clear measurements and transparent reporting. The curriculum is based on the same strategic and systematic approach proven to have helped enhance quality in manufacturing.

Faculty member Dr. Solange Charas, Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting, has decades of practical human resources leadership in leading corporations. “The work world is changing faster than ever before. Adapting to this new reality without a significant interruption in results is increasingly a top priority for all businesses. As our book shows, the key to thriving through disruption is understanding and practicing human capital strategies that will drive enterprise performance and value-creation. Including the 20 key principles to effective human capital management discussed in this book and in this course is a powerful approach to addressing stakeholder needs.”

Concludes Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance, and a board member of the ICCR (Interfaith Council on Corporate Responsibility, possibly the first and possibly the largest ESG (Environmental, Social, Governance) investor advocacy group. “It’s time to stop treating DEI (Diversity, Equity, and Inclusion) as a responsibility and compliance issue. It’s a business opportunity for organizations to help develop an educated workforce and prosperous consumers, and to support clean water, air, and other policies that foster greater health and well-being of their stakeholders.

Curriculum Overview

The Stakeholder Management program is included in the annual membership of the Enterprise Engagement Alliance for $350 for individuals, $995 for companies, and free to educators, and includes four books and 10 training videos covering:

  • Stakeholder Management principles
  • The Economics of Stakeholder Capitalism
  • 21st Century Leadership—Powering Culture and Success
  • The Implications for ESG Investors
  • Humanizing Human Capital
  • The ROI of DEI
  • Human Capital ROI
  • Enterprise Engagement implementation, including:
    • Business operating systems
    • Brand alignment
    • Culture
    • Benefits
    • Employee engagement
    • Sales engagement
    • Channel engagement
    • Customer engagement (loyalty)
    • Job Design
    • ISO Human Capital Reporting
    • Rewards and Recognition
    • Incentive Programs
    • Innovation and collaboration

The Faculty

Click here for a video introduction to some of the faculty in an Enterprise Engagement Alliance Youtube video explaining the principles behind Stakeholder Capitalism and its practical implementation.

Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of the field’s original 1983 textbook: Stakeholder Management, who focuses on the foundational principles of stakeholder management implementation.

Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.

Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Dr. Solange Charas, Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.

Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance, on the ROI of Diversity, Equity, and Inclusion: Why focusing on the opportunities of DEI is a better approach than focusing on the responsibilities.

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of “Enterprise Engagement for CEOs” and “Enterprise Engagement,” on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.

In addition, many of the training sessions include experts on the Enterprise Engagement Alliance advisory board, many of whom are academic and practical experts representing almost all areas of engagement.

The Opportunity for Investors, Boards, Executives and Solution Providers

This is a unique opportunity investors, academics and management to gain a head start and competitive advantage mastering a discipline that has become critical to organizational success at every level: the ability to foster the proactive involvement of all stakeholders in your organization’s purpose, mission, and goals. It’s a crash course in the implementation process of the “Social” of Environment, Social, and Governance (ESG), increasingly known as Stakeholder Capitalism, based on Stakeholder Management principles first formulated by Ed Freeman, an academic contributor to this program.

This highly practical curriculum and certification program provides management and academics at every level—from boards and the C-suite to front-line management–a practical guide to profiting from the benefits of stakeholder management: creating returns for investors by creating value for customers, employees, supply chain and distribution partners, and communities.

Led by world-recognized experts in all areas of engagement and management, this inter-disciplinary, cross-functional curriculum is designed for academics and business leaders seeking to address what many believe to be the last bastion of value creation.

This curriculum and framework is based on theory first published in book form in the academic world by Edward Freeman in 1983 and a proven implementation approach to foster enterprise-wide engagement embedded in ISO 9001 Quality Management standards and ISO 10018 People Engagement standards. This CEO-led, strategic and systematic approach undeniably helped transform manufacturing in the 1990s and beyond by encouraging a CEO-led strategic, systematic, and carefully measured approach based on continuous improvement, and whose principles can now do the same for people management.

EEA Member Learning and Certification Benefits

I. Six Books (Included for paid members only).

Six books for individual members; (Two copies of each for corporate members, with more available for an additional fee based on quantity.) Ask about special pricing for academic members and classes.

 Stakeholder Management, by Edward Freeman. The theory and principles of stakeholder management from the academic founder of the field

  1. Grow the Pie: How Great Companies Deliver Both Purpose and Profit, by Alex Edmans. The financial principles of Stakeholder Capitalism based on research.
  2. Building Corporate Soul: Powering Culture & Success with the Soul System by Ralph Specht, on the new approach to leadership and culture in the world of stakeholder management.
  3. Humanizing Human Capital: Invest in Your People for Optimal Business Returns, by Dr. Solange Charas and Stela Lupushor. The information needed to drive today’s people-oriented organization.
  4. Enterprise Engagement: for CEOs, by Bruce Bolger. The practical guide for executives seeking to bake stakeholder management into current organizational processes.
  5. Enterprise Engagement: The Roadmap, by Bruce Bolger, Allan Schweyer, and Richard Kern. A detailed guide to all the tactics involved with stakeholder management.

II. Video Self -Training (available to all members)

Stakeholder Management Principles (on demand): Edward Freeman, Professor, Darden School of Business at the University of Virginia, a founder of the Stakeholder Management field, provides the theory and principles underlying stakeholder management.

The Financial Basis for Stakeholder Capitalism (on demand): Alex Edmans, Professor, London Business School, demonstrates how organizations can achieve profits and fulfill a purpose at the same time.

Stakeholder Capitalism Leadership Principles (on demand): Ralph Specht, co-founder, Spark44, shares the leadership framework for stakeholder capitalism CEOs.

The Fundamentals of Human Capital Management and Analytics (on demand); Dr. Solange Charas, Adjunct Professor on Human Capital Management shares the human capital metrics that have a direct connection to financial results.

The ROI of Diversity, Equity, and Inclusion (on demand); Eric Darrisaw, Principal, Lazarus Advisors, outlines how to address DEI as a business opportunity rather than as a responsibility, and how DEI and human capital are related issues for investors.

Enterprise Engagement Tactics (6 videos on demand)

Bruce Bolger, Founder of the Enterprise Engagement Alliance outlines the key engagement tactics used to help engage and align all stakeholders in a common purpose and objectives with guest experts in each session.

III.  Quarterly EEA Member Meetings With Guest Experts

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and others host guest faculty and experts in all areas engagement in live sessions to share the latest trends and insights and to answer member questions about the certification tests or any issues related to engagement in off-the-record sessions available to all business and academic members. All members receive summaries of key points without attribution.

Certification Opportunities

The Enterprise Engagement Alliance offers two levels of certification.

Certified Engagement Practitioner—available to any EEA member who demonstrates an overall understanding of the field in a one-hour recorded video meeting. The applicant must be able to demonstrate a clear understanding of the definition, economic principles, implementation framework, engagement tactics and how they work together, return on investment measures, and human capital reporting. Candidates receive a clear certification test outline in advance to help with preparation.

Cost: $350* for a certification good for five years to EEA members in good standing.

Advanced Engagement Practitioner—available to any EEA member and CEP recipient who has at least five years of management experience. The applicant must submit a written case study of an enterprise engagement process he or she was involved with or oversaw demonstrating how it applied a strategic and systematic approach to achieve a core organizational goal through appropriate stakeholders, as well as answer questions in a one-hour recorded webinar meeting.

Cost: $350* for an AEP certification good for five years for EEA members in good standing with a CEP certification.

*Ask about scholarships and allowances for developing nations.