The First Executive and Management Training Program on Stakeholder Management

“There’s a business case for purposeful business – serving society isn’t just worthy or a nice ideal, but central to the long-term success of a company“–Alex Edmans, Professor of Finance at the London Business School, and author of one of the core books in the EEA curriculum: Grow the Pie.

The complete nine-video training program and six books are included with EEA individual, corporate, and solution provider paid participation. For the free academic and student members, only the video training program is provided at no charge, with the exception of samples for professors considering creation of a course.

What makes this program unique. Business leaders worldwide are talking about Stakeholder Capitalism or the Social of Environmental, Social, Governmance. The EEA  Curriculum and Certification program is the only program we know of that focuses on the implementation of stakeholder management principles. Contributors include world-wide pioneers in the development and implementation of Stakeholder Management and Enterprise Engagement—the theory, framework, and practical implementation of Stakeholder Capitalism principles.

Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, and the environment.

This may be the only professional education program in the world designed to prepare business analysts, boards, CEOs and the C-suite, front line management from human resources to sales, as well as academics on students on the stakeholder management principles underlying the new European Union Corporate Sustainability Directive, which will require thousands of US and potentially hundreds of thousands of organizations worldwide to disclose how their workforce management practices and those of their supply chains, as well as address the interests of their customers and distribution partners, and communities.

The pioneers and early leaders in Stakeholder Capitalism are contributing their expertise to the first known executive training program on Stakeholder Management and Enterprise Engagement, the practical application processes of this new approach to capitalism. The education is included in the price of membership in the Enterprise Engagement Alliance for both individuals and companies, and a free limited membership is available for academics and students. EEA individual and corporate membership includes five core books on the theory and implementation process from leading experts in Stakeholder Capitalism, as well as a dozen training webinars exclusive to EEA members on all aspects of strategic and tactical implementation.

The multi-part video education program and six books from Stakeholder Capitalism leaders are included in the Enterprise Engagement Alliance individual and corporate membership, with all but the free books available to academic and student members.

Requirement No. I: Strategic CEO Leadership

Explains R. Edward Freeman, Professor of Administration at the Darden School of Business at the University of Virginia, who is widely credited with developing the theory, “Stakeholder Management was never meant to be a theory to be debated among academics but rather a very practical approach to a more sustainable approach to capitalism. While I am delighted that the Stakeholder Capitalism has embraced the theory, it’s now time to take action. I am pleased that Stakeholder Management was selected as a core textbook for the practical implementation of Stakeholder Capitalism.

This program aims to address a serious gap in executive leadership training. The business world is beginning to talk about Stakeholder Capitalism, but not many companies are taking strategic action because the subject is not taught in school and most are unaware of the practical frameworks already developed by academic and business experts and embodied in ISO 30414 Human Capital reporting and ISO 10018 People Engagement standards,” observes Bruce Bolger, founder of the Enterprise Engagement Alliance. “Stakeholder management theory and an enterprise approach to engagement can do for people management what ISO 9001 standards have accomplished for quality in manufacturing.”

Designed for Boards, CEOs, the C-Suite, General Management, and Educators

This one-of-a-kind education program is designed for educators, boards, CEOs and the C-suite, investors and all managers at organizations seeking to benefit from the last bastion of value creation: the contribution all your stakeholders—customers, employees, supply chain and distribution partners, and communities. Unlike other education programs, the EEA Stakeholder Management education program focuses on the alignment of management and engagement practices across the enterprise, rather than looking at human resources and marketing in siloes.

Ralf Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System, “CEOs have been saying for years that people are their No. 1 asset, but as we all know, employee engagement remains low throughout the world. Leadership is not just about empathy or humility: it requires a strategic and systematic approach to day-to-day management—a system, which is why I wrote Building Corporate Soul. That my book was selected out of dozens of great leadership books to be part of the core curriculum of an organization focused on a strategic management across the enterprise is a resounding endorsement of the Soul System.”

The education objective is to provide the economic justification and practical implementation roadmap for creating returns for shareholders by creating value for all your stakeholders through a proactive, strategic process, with clear measurements and transparent reporting. The curriculum is based on the same strategic and systematic approach proven to have helped enhance quality in manufacturing.

Faculty member Dr. Solange Charas, Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting, has decades of practical human resources leadership in leading corporations. “The work world is changing faster than ever before. Adapting to this new reality without a significant interruption in results is increasingly a top priority for all businesses. As our book shows, the key to thriving through disruption is understanding and practicing human capital strategies that will drive enterprise performance and value-creation. Including the 20 key principles to effective human capital management discussed in this book and in this course is a powerful approach to addressing stakeholder needs.”

Concludes Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance, and a board member of the ICCR (Interfaith Council on Corporate Responsibility, possibly the first and possibly the largest ESG (Environmental, Social, Governance) investor advocacy group. “It’s time to stop treating DEI (Diversity, Equity, and Inclusion) as a responsibility and compliance issue. It’s a business opportunity for organizations to help develop an educated workforce and prosperous consumers, and to support clean water, air, and other policies that foster greater health and well-being of their stakeholders.

Curriculum and Faculty Overview

9 EEA Video Learning Program; 7 For Members-Only Training

Private YouTube video links to the EEA members-only certification program are sent to members upon joining with courses updated courses during the summer.  Click here for two of the nine courses to sample the format and content. All programs are hosted by: Bruce Bolger, on Enterprise Engagement; Founder, CEO of the EEA; author of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap. The EEA classes program provide training necessary for formal EEA certification; the others are designed to add depth.

1. EEA Curriculum Class 1 Stakeholder Management Theory and Practice (Public). Presenter: Edward R. Freeman, Professor, Darden School of Business at the University of Virginia; author of the field’s original 1983 textbook: Stakeholder Management, who focuses on the foundational principles of stakeholder management implementation.

2. How Great Companies Deliver Both Purpose and Profit. Presenter: Alex Edmans, Professor, London Business School; author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit.

3. Human Capital Management and Reporting: Are CEOs Driving With One Eye on the Road? PresentersDr. Solange Charas, Founder, CEO, HCMoneyball; adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting; Stela Lupushor, Chief Reframer at Reframe.Work Inc.; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results,

4. EEA Curriculum Class 2: Strategic Culture—Baking Purpose Into Process. Presenter: Ralph Specht, Co-Founder, Spark44, an international ad agency; Author of Building Corporate Soul: Powering Culture & Success with the Soul System.

5. EEA Curriculum Class 3: The Return on Investment of Individuals. Presenters: Dave Bookbinder, Principal, New ROI Advisers, Author of The New ROI—Return on Individuals; Amy Armitage, Founder, Co-Chair, Human Capital Reporting and Investing Council; Laura Queen, Founder, CEO, 29Bison

6. EEA Curriculum Class 4: The Tactics of Enterprise Engagement. Presenters:  Todd Hanson, Founder, Catalyst Performance Group; Jervis DiCicco; Founder, CEO, ProsperBridge; Darwin Hanson, Founder, CEO TM Evolution

7. EEA Curriculum Class 5: ROI of Engagement. Presenters: Todd Hanson, Founder, Catalyst Performance Group; Allan SchweyerPrinciple—Human Capital, The Conference Board; Co-Chief Research Advisor for the Center for Human Capital Innovation and Chief Academic Advisor to the Incentive Research Foundation.

8. ROI of DEI—Diversity is a Business Opportunity, Not a Compliance Issue (Public). Presenters: Marvin Owens, Chief Engagement Officer, Impact Shares;  Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance; Renee Redwood, CEO of Redwood Enterprise LLC, an organizational strategy advisory firm.

9. EEA Curriculum Class 6—Case Studies Featuring Sunovion Pharmaceuticals. Presenter:Richard “Rick” Beers, Senior Director, Sales Training, Sunovion Pharmaceuticals, a leader in treatments for central nervous system conditions.

EEA Member Learning and Certification Benefits

I. Six Books (Included for paid members only)

Six books for individual members; (Two copies of each for corporate members, with more available for an additional fee based on quantity.) Ask about special pricing for academic members and classes.

  1. The Power of One–Responsible Business Without Tradeoffs, by Edward Freeman. The theory and principles of stakeholder management from the academic founder of the field
  2. Grow the Pie: How Great Companies Deliver Both Purpose and Profit, by Alex Edmans. The financial principles of Stakeholder Capitalism based on research.
  3. Building Corporate Soul: Powering Culture & Success with the Soul System by Ralph Specht, on the new approach to leadership and culture in the world of stakeholder management.
  4. Humanizing Human Capital: Invest in Your People for Optimal Business Returns, by Dr. Solange Charas and Stela Lupushor. The information needed to drive today’s people-oriented organization.
  5. Enterprise Engagement: for CEOs–the Little Blue Book for Stakeholder Capitalists, by Bruce Bolger. The practical guide for executives seeking to bake stakeholder management into current organizational processes.
  6. Enterprise Engagement: The Roadmap, by Bruce Bolger, Allan Schweyer, and Richard Kern. A detailed guide to all the tactics involved with stakeholder management.

Certification Opportunities

The Enterprise Engagement Alliance offers two levels of certification.

Certified Engagement Practitioner—available to any EEA member who demonstrates an overall understanding of the field in a one-hour recorded video meeting. The applicant must be able to demonstrate a clear understanding of the definition, economic principles, implementation framework, engagement tactics and how they work together, return on investment measures, and human capital reporting. Candidates receive a clear certification test outline in advance to help with preparation.

Cost: $350* for a certification good for five years to EEA members in good standing.

Advanced Engagement Practitioner—available to any EEA member and CEP recipient who has at least five years of management experience. The applicant must submit a written case study of an enterprise engagement process he or she was involved with or oversaw demonstrating how it applied a strategic and systematic approach to achieve a core organizational goal through appropriate stakeholders, as well as answer questions in a one-hour recorded webinar meeting.

Cost: $350* for an AEP certification good for five years for EEA members in good standing with a CEP certification.

*Ask about scholarships and allowances for developing nations.

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