About the Enterprise Engagement Alliance
Launched in 2008, long before the use of the term “Stakeholder Capitalism,” the Enterprise Engagement Alliance (EEA) was founded by a coalition of business professionals, academics, and companies dedicated to its principles: creating returns for shareholders by creating value for customers, employees, supply chain and distribution partners. The EEA’s goal is to help organizations of all types achieve their goals through a formal, strategic and systematic enterprise-wide endeavor that “begins with people and ends with profitability.”
The EEA’s primary mission is to support the concept of Stakeholder Capitalism through education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and achieving short- and long-term financial performance in a practical way. The EEA was founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses that warrants a formal approach.
Since it’s creation, it has developed a faculty representing academia, corporate practitioners, and engagement solution providers in all areas of leadership, assessment, coaching, learning, communication, innovation, DEI (Diversity, Equity, Inclusion), rewards and recognition, and measurement for the purposes of creating a formal textbook and curriculum and benchmarking tools. In addition, the EEA created an Engaged Company Stock Index that demonstrated the value of having highly engaged stakeholders. The index was suspended after six years of results proved the premise that an enterprise approach to engaging all stakeholders can achieve concrete financial benefits.
Funding comes from corporate sponsorships and supporters who are committed to helping support the creation and development of this new business field.
The EEA is dedicated to making as much of its information available at no cost in order to promote the sharing of information to the broadest possible audience. The EEA provides a number of free and paid information and training services, including:
- Social media. Keep up with the news and share information and questions via the EEA’s LinkedIn community.
- ESM at EnterpriseEngagement.org, an online trade publication for the field updated multiple times a week, and the EEXAdvisors.com engagement solution provider marketplace.
- RRN at RewardsRecognitionNetwork.com, an online trade publication focusing on Total Rewards, updated multiple times a week, and the BrandMediaCoalition.com rewards marketplace.
- E-newsletters. Sign up for free as an EEXAdvisor at EEXAdvisor.com for bi-monthly e-newsletters with the latest information on all aspects of engagement and at BrandMediaCoalition.com for information on rewards and recognition.
- YouTube video expert discussions. Access a growing library of informative panel discussions on all areas of engagement with industry experts on the EEA Youtube channel.
- Digital marketplace (free). Find profiles of solution providers and/or resources on the Enterprise Engagement online marketplace at EEXAdvisors.com and for rewards at BrandMediaCoalition.com. Meet solution providers in five minute streaming videos that recreate a trade show Q&A.
- Engagement Practitioner Certification (paid). Join the EEA to begin your journey to become a master of the “S” of ESG. Individual and company memberships include training and certification options. Click here for more information on training and the Certified Engagement Practitioner program.
- Face to Face: A Live Peer-to-Peer Event in April 2022 (paid). Sign up at EEXAdvisors.com to receive notifications and to get at 10% discount (20% for members) on the Enterprise Engagement Alliance’s April 2022 conference in New Orleans (see below): Implementing the S of ESG—Stakeholder Capitalism in Action. The innovative peer-to-peer format is for those seeking to master the professional skills involved with the analysis or implementation of human capital management, reporting, and ROI of engagement practices in a collaborative setting.
- Books (paid—free to EEA members): Enterprise Engagement for CEOs provides a short guide for boards, senior management, and investors, and Enterprise Engagement: The Roadmap provides a practical implementation guide for management at all levels.
For additional information:
Bruce Bolger, EEA Managing Director
The Enterprise Engagement Alliance
Tel. 1-914-591-7600, ext. 230.