About the Enterprise Engagement Alliance
Created in 2008 and officially launched in January 2009, long before the use of the term “Stakeholder Capitalism,” the non-partisan Enterprise Engagement Alliance (EEA) was founded by a coalition of business professionals, academics, and companies dedicated to its principles: enhancing returns for shareholders by creating value for all stakeholders without whom there would be no enterprise: customers, employees, supply chain and distribution partners. The EEA’s goal is to help organizations of all types achieve their goals through a formal, strategic and systematic enterprise-wide endeavor that “begins with people and ends with profitability.”
The EEA supports boards, business and investment analysts, C-suite and management in finance, marketing, sales, customer service, human resources, operations, administration, etc. for for-profit, not-for-profit, and government organizations seeking a more strategic, systematic, and measurable approach to stakeholder engagement with enhanced performance and experiences.
The EEA’s primary mission is to support the ROI of Stakeholder Management principles through education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and achieving short- and long-term financial performance in a practical way. The EEA was founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses that warrants a formal approach.
Since it’s creation, it has developed a faculty representing academia, corporate practitioners, and engagement solution providers in all areas of leadership, assessment, coaching, learning, communication, innovation, DEI (Diversity, Equity, Inclusion), rewards and recognition, and measurement for the purposes of creating a formal textbook and curriculum and benchmarking tools. In addition, the EEA created an Engaged Company Stock Index that demonstrated the value of having highly engaged stakeholders. The index was suspended after six years of results proved the premise that an enterprise approach to engaging all stakeholders can achieve concrete financial benefits.
EEA customers include professionals seeking to enhance their management expertise; organizations seeking to enhance their performance in a more sustainable way through people by utilizing formal systems, and solution providers seeking to up their games by providing their clients more holistic, measurable solutions,
Through our demonstrated vision and decades of commitment and expertise, we are uniquely qualified to help all organizations implement a strategic and systematic approach to management and engagement across the enterprise and more specifically to help comply with the spirit and legal requirements of the new European Union Corporate Sustainabilty Reporting directive.
The EEA is dedicated to making as much of its information available at no cost in order to promote the sharing of information to the broadest possible audience. The EEA provides a number of free and paid information and training services.
How we create value. The EEA provides information, learning, business development, advisory and mergers and acquisition services, research for investors, boards, CEOs and C-suites, executives and front-line management at for-profit, not-for-profits, governments, unions or other organizations seeking to implement a strategic approach to stakeholder management and corporate sustainability reporting. By applying a holistic approach to creating value for customers, employees, supply chain and distribution partners, and communities, enterprise engagement is the equivalent of total quaity management (TQM) for stakeholder engagement across the enterprise. Click here for an overview of all services and our corporate sustainability statement.
Our Position on Making Statements About Social, Political, Religious or Related Issues
The Enterprise Engagement Alliance’s purpose is to promote a strategic and systematic approach to enhancing returns for investors by creating value for customers, employees, distribution and supply chain partners, communities, and the environment.
The Enterprise Engagement Alliance welcomes people of good faith from all parts of the world, political parties, religions, ethnicities, gender types or preferences, etc. who wish to contribute to and share efforts to enhance returns for investors and society only by creating value for customers, employees, supply chain and distribution partners, communities, and the environment.
To that end, the EEA will not issue any public statements, make any political or other contributions, or make other comments on any issues outside the purpose, goals, and purpose of our organization, nor use any of its resources to directly or indirectly support such efforts.
The only scenario that could involve politics were the government ever to envision practices that would directly affect the purpose, goals, and objectives of the EEA to promote a strategic approach to value creation through people, and even then such activities would be focused only on that initiative and not on any attack on a political party.
The EEA supports the right of people of good faith to protest peacefully in a constructive means to promote solutions to their grievances as well as the peaceful dignified resolution of all conflicts among the parties involved, as long as the effort does not include any of the organization’s resources.
We support the spirit of George Marshall and the plan that forgave Germany and Japan and helped rebuild the world after World War II; and of Gandhi, Martin Luther King Jr., and Nelson Mandela as models for how to resolve conflict and move forward. We reject the concept of eye-for-an-eye and tooth-for-a-tooth as a justification for resolving any conflict in the world, in business or in our private lives.
We view having the broadest possible community of committed stakeholders from around the world and all areas of business as a strategic opportunity and we abhor all forms of discrimination, cliques, or any kind of physical or psychological terror against anyone for any reason anywhere. We encourage stakeholders to constructively express their lawful voice on their own through the many available public channels as long as those activities are not in the EEA’s name or risk the purpose, goals and purpose of our organization.
For additional information:
Bruce Bolger, EEA Managing Director
The Enterprise Engagement Alliance
Tel. 1-914-591-7600, ext. 230.