The Enterprise Engagement Alliance (EEA) is a coalition of business professionals, academics, and companies dedicated to the priniciples of Stakeholder Capitalism and to its formal implementation through a formal, strategic and systematic enterprise-wide endeavor that “begins with people and ends with profitability.”
The EEA’s primary mission is to support the concept of Stakeholder Capitalism through education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and achieving short- and long-term financial performance in a practical way. The EEA was founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses.
The Enterprise Engagement Alliance was founded in 2008. Since then, it has developed a faculty representing academia, corporate practitioners, and engagement solution providers in all areas of leadership, assessment, coaching, learning, communication, innovation, rewards and recognition, and measurement for the purposes of creating a formal textbook and curriculum and benchmarking tools. In addition, the EEA has created an Engaged Company Stock Index benchmarking, and other tools that help organizations demonstrate how they can profit from engagement. The index was suspended after six years of results proved the premise that an enterprise approach to engaging all stakeholders can achieve concrete financial benefits.
Funding comes from corporate sponsorships and supporters who are committed to helping support the creation and development of this new business field.
The EEA is dedicated to making as much of its information available at no cost in order to promote the sharing of information to the broadest possible audience.
The EEA provides number information and training services, including:
Enterprise Engagement: The Roadmap 5th Edition.
The first and most comprehensive book on Enterprise Engagement and its implementation tools.
Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists.
The first and most comprehensive book on the principles of Stakeholder Capitalists and its application through the processes of Enterprise Engagement.
The CEP and AEP Webinar Training Programs: All members are entitled to a one-hour training program on the principles of Stakeholder Capitalism and Enterprise Engagement, which provide preparation for the examinations.
News, how-to, and reference: ESM (Engagement Strategies Media) at EnterpriseEngagement.org.
EEXAdvisors.com marketplace of Engagement Solution providers worldwide.
The ESM at EnterpriseEngagement.org media platform covering all aspects of the field.
The BrandMediaCoalition.com marketplace that tells the stories leading brands and gift cards active in the engagement field
The RRN at RewardsRecognitionNetwork.com media platform covering the scientific use of rewards, recognition, loyalty and gifting as part of the overall engagement process.
For additional information:
Bruce Bolger, EEA Managing Director
The Enterprise Engagement Alliance
Tel. 1-914-591-7600, ext. 230.