THE ONLY ORGANIZATION AND ACADEMY FOR THE IMPLEMENTATION OF STAKEHOLDER ENGAGEMENT, IMPACT MEASUREMENT, AND REPORTING: TOTAL QUALITY MANAGEMENT FOR PEOPLE
The Enterprise Engagement Alliance Academy is dedicated to providing professionals and organizations the information and tools needed to design, implement, and effectively measure the actual impact of their efforts to engage the enterprise, including sales and non-sales incentives and recognition, customer and channel engagement, motivational events, promotions, and other engagement tactics.
These tools are designed to help organizations and/or teams fulfill their purpose, goals, and objectives consistent with their values in a measurable way by effectively engaging their sales and non-sales employees, customers, distribution and supply chain partners, and communities. Our focus is supporting the application to people management the same principles proven for decades in total quality management: a holistic approach that harmonizes the interests of all stakeholders toward a common purpose, goals, objectives, and values. The process has been successfully used in manufacturing for decades.
Stakeholder engagement is the implementation process for stakeholder capitalism, which is in effect the application of the Golden Rule to enterprise: enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. When applied to practical management, its systems address why employee and customer engagement remain at near record lows despite billions spent every year on incentive, recognition, loyalty and other programs: a failure to harmonize the interests of all stakeholders toward a common purpose, goals, objectives, and values.
Stakeholder or enterprise engagement is in effect the practical application of total quality management principles to the achievement of the strategic purpose of an organization, or to the implementation of more effective ways to engage sales and non-sales employees, customers, distribution partners and supply chain partners, communities, or any stakeholders. This means identifying and addressing all the key factors and stakeholders that can affect the performance of your customers, employees, distribution and supply chain partners, and communities and by creating a simple business operating system with metrics to support the purpose, goals or performance improvement objectives of the effort.
Here is how we create value for management in the C-suite, boardrooms, sales, marketing, human resources, etc. in all economic sectors:
- Weekly information. Our free ESM and RRN e-newsletters are the publications of record in the worlds of stakeholder engagement and total rewards, covering all the news, resources, and research worldwide on a weekly basis, including comprehensive libraries on stakeholder engagement and total rewards, and the only YouTube channel covering both fields.
- Effective engagement design and meaningful impact measurement. The EEA’s curriculum and impact measurement services provide the only practical education and objective program impact evaluation process for holistic sales and non-sales employee, customer, distribution partner and supply chain engagement strategies, including incentives, rewards, recognition, and motivational events.
- Promotion of new leadership paradigm based on people. The EEA’s Golden Rule Alliance highlights companies and leaders following these practices to help people visualize the principles of stakeholder management.
- Meaningful meetings facilitation. The EEA’s meaningful meetings facilitation service supports organizations seeking to use their retreats and planning meetings, motivational events or related meetings to actively harmonize the interests of all stakeholders toward a common purpose, goals, and objectives by putting the focus on them, instead of only the speakers and panelists.
- Targeted business development. The EEA’s Engagement Agency helps engagement solution providers use content marketing, advertising, social media, and e-newsletters to identify and build meaningful relationships with the people most likely to buy.
Stakeholder management is a generational change in how to create value in business, not-for-profits, and government and fulfill organizational purpose, goals, and objectives that affects how organizations today can effectively engage and harmonize the interests of all stakeholders. The process works as well for entire organizations or specific divisions or teams.
The processes are ideal for cost-savings and sales enhancement efforts, customer loyalty and referral programs, and for measuring current program results, including motivational events and permission marketing.
The Enterprise Engagement Alliance is a non-partisan, secular business education and outreach service developed in 2008 to develop a practical process for implementation based on the same principles used in total quality management to holistically enhance quality in products and services.
Who can benefit. The EEA is for professionals in sales, marketing, human resources, and finance; investment firms, organizations, engagement solution providers, not-for-profits, and academics who wish to move from talk to action in the implementation of their organizational purpose.
Have a complete look at all our services below or: click here to join the Enterprise Engagement Alliance or contact Bruce Bolger, Founder, for more information at 914-591-7600, ext. 230; Bolger@TheEEA.org.
Free Information
- Benefit from free news, research, and trends on the implementation of stakeholder engagement practices covered in our weekly:
- ESM media and regularly updated library and YouTube channel. Click here for an ESM media kit; click here to subscribe.
- RRN media, covering total rewards and with a regularly updated library. Click here for an RRN media kit. Click here to subscribe.
- The Golden Rule Alliance outreach effort to education the business world and public on the meaning of stakeholder capitalism and its application to business and life.
- Enterpriseengagagement.org. 16 years of news, articles, research, and case studies on all aspects of engagement.
- Rewardsrecognitionnetwork.com. Over 20 years of news, information, research, case studies, and profiles in the world of total rewards.
Learning and Certification
- Demonstrate your commitment to purpose-based, stakeholder engagement and impact measurement by joining the Enterprise Engagement Alliance Academy for complete support services and community, offering six books and nine videos on all aspects of stakeholder management, metrics, reporting, and optional certification on measurable impact evaluation.
- Master stakeholder engagement processes and/or sales through two training and certifications that come with but do not require EEA membership. Certified members can become authorized agents for program impact measurement.
- Enterprise Engagement for CEOs. The only how-to book specifically designed for CEOs, boards, and investors seeking a quick introduction the implementation of stakeholder engagement to harmonize the interests of all stakeholders toward a common purpose.
- Enterprise Engagement: The Roadmap. A detailed implementation textbook for management in sales, marketing, human resources, administration, or anyone who manages a team. It provides a detailed implementation roadmap as well as information on how to integrate all the tools of engagement to achieve your organization’s purpose, goals, and objectives.
- Free help desk on all aspects of stakeholder engagement implementation, program effectiveness measurement, and to find engagement solution providers.
Services
- Independent impact analysis on engagement impacts and ROI in your organization of incentive, recognition, loyalty, motivational event, including stakeholder alignment surveys, meta-analyses of other research, and white papers related to people engagement.
- Corporate Sustainability reporting advisory services for all types of organizations and solution providers seeking to benefit from a more sustainable path to value creation and to publish meaningful corporate sustainability reports.
- Permission-based content marketing. Take advantage of business development services in the marketing and human capital management using permission-based social, email, and video content marketing designed for solution providers seeking to help organizations enhance performance through people.
Tools
- Assess the maturity and alignment of an organization’s stakeholder engagement practices. Fill out this free 10-minute confidential Stakeholder Management Assessment Calculator and access a low-cost version to conduct a thorough analysis of any size or type of organization to identify risks and opportunities.
- Measure the impact of purpose and people management with the EEA People Value Impact Calculator software to track the impact of people investments in human resources, marketing, distribution and supply chain management, communities, and more, available as an EEA member benefit.
- Promote meaningful charitable contributions with a free CharityChoice co-branded web site for your organization to support charitable giving by employees, customers and other stakeholders only to charities your organization chooses that help address the health, welfare, and safety of people.
Click here for our mission, vision, and values and everything there is to know about the Enterprise Engagement Alliance. Or, contact Bruce Bolger, EEA Founder, 914-591-7600, ext. 230; Bolger@TheEEA.org.