About the EEA

About the EEA

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THE ONLY ORGANIZATION AND ACADEMY FOR THE IMPLEMENTATION OF STAKEHOLDER ENGAGEMENT, METRICS, AND REPORTING

The Enterprise Engagement Alliance Academy is dedicated to helping organizations fulfill their purpose, goals, and objectives consistent with their values by effectively engaging their sales and non-sales employees, customers, distribution and supply chain partners, and communities. It has created the Golden Rule Alliance to help people visualize the principles of stakeholder management: enhancing returns for investors by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. 

Stakeholder engagement is the implementation process for stakeholder capitalism, which is in effect the application of the Golden Rule to enterprise: enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. When applied to practical management, its systems address why employee and customer engagement remain at near record lows despite billions spent every year on incentive, recognition, loyalty and other programs.

Stakeholder engagement is in effect the application of total quality management principles to the achievement of the strategic purpose of an organization, or to the implementation of more effective ways of engaging sales and non-sales employees, customers, distribution partners and supply chain partners, communities, or any stakeholders.

Stakeholder management is a generational change in how to create value in business, not-for-profits, and government and fulfill organizational purpose, goals, and objectives that affects how organizations today can effectively engage and harmonize the interests of all stakeholders. It’s a practical path to creating measurable value through people based on the same principles that have transformed quality in manufacturing–-enhancing sales and profitability by identifying the people, capabilities, and actions required; effectively measuring the cost of disengagement as well as the effectivess of any type of employee, customer, channel partner, or other stakeholder engagement efforts on organizational purpose, goals, and objectives.

The processes are ideal for cost-savings and sales enhancement efforts, customer loyalty and referral programs, and for measuring current program results, including motivational events and permission marketing.

The Enterprise Engagement Alliance is a non-partisan, secular business education and outreach service developed in 2008 to develop a practical process for implementation based on the same principles used in total quality management to holistically enhance quality in products and services.

Who can benefit.  The EEA is for professionals in sales, marketing, human resources, and finance; investment firms, organizations, engagement solution providers, not-for-profits, and academics who wish to move from talk to action in the implementation of their organizational purpose.

Have a look at all our services below; click here to join the Enterprise Engagement Alliance or contact Bruce Bolger, Founder, for more information at 914-591-7600, ext. 230; Bolger@TheEEA.org, or scroll down to learn more about all of our free and paid resources.

Free Information

Learning and Certification

  • Demonstrate your commitment to purpose-based, stakeholder engagement by joining the Enterprise Engagement Alliance Academy for complete support services and community, offering six books and nine videos on all aspects of stakeholder management, metrics, reporting, and optional certification.
  • Master stakeholder engagement processes and/or sales through two training and certifications that come with but do not require EEA membership.
  • Enterprise Engagement for CEOs. The only how-to book specifically designed for CEOs, boards, and investors seeking a quick introduction the implementation of stakeholder engagement to harmonize the interests of all stakeholders toward a common purpose.
  • Enterprise Engagement: The Roadmap. A detailed implementation textbook for management in sales, marketing, human resources, administration, or anyone who manages a team. It provides a detailed implementation roadmap as well as information on how to integrate all the tools of engagement to achieve your organization’s purpose, goals, and objectives.
  • Free help desk on all aspects of stakeholder engagement implementation, program effectiveness measurement, and to find engagement solution providers.

Services

  • Independent analysis on engagement impacts and ROI in your organization of incentive, recognition, loyalty, motivational event, including stakeholder alignment surveys, meta-analyses of other research, and white papers related to people engagement.
  • Corporate Sustainability reporting advisory services for all types of organizations and solution providers seeking to benefit from a more sustainable path to value creation and to publish meaningful corporate sustainability reports.
  • Take advantage of business development services in the marketing and human capital management using permission-based social, email, and video content marketing designed for solution providers seeking to help organizations enhance performance through people.

Tools

  • Assess the maturity and alignment of an organization’s stakeholder engagement practices. Fill out this free 10-minute confidential Stakeholder Management Assessment Calculator and access a low-cost version to conduct a thorough analysis of any size or type of organization to identify risks and opportunities.
  • Measure the impact of purpose and people management with the EEA People Value Impact Calculator software to track the impact of people investments in human resources, marketing, distribution and supply chain management, communities, and more, available as an EEA member benefit.
  • Promote meaningful charitable contributions with a free CharityChoice co-branded web site for your organization to support charitable giving by employees, customers and other stakeholders only to charities your organization chooses that help address the health, welfare, and safety of people.

Click here for our mission, vision, and values and everything there is to know about the Enterprise Engagement Alliance. Or, contact Bruce Bolger, EEA Founder, 914-591-7600, ext. 230; Bolger@TheEEA.org.