About the EEA

About the EEA

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The Only Organization and Academy for the Practical Implementation of Stakeholder Engagement, Impact Measurement and Reporting: Total Quality Management for People

The Enterprise Engagement Alliance (EEA) and its Impact Academy equip professionals and organizations with the knowledge and tools to design, implement, and measure the real impact of enterprise engagement strategies—including incentive and recognition programs, customer and channel engagement, motivational events, promotions, and other initiatives.

Our tools enable organizations and teams to achieve their purpose, goals, and objectives—aligned with their values—by effectively engaging employees, customers, distribution and supply chain partners, and communities. We apply the proven principles of Total Quality Management (TQM) to people management: a holistic, measurable approach that aligns the interests of all stakeholders toward a shared purpose and common goals.

Stakeholder engagement is the practical pathway to stakeholder capitalism—the application of the Golden Rule to enterprise: delivering returns to investors by creating value for customers, employees, partners, communities, and the environment. This approach addresses why engagement levels remain low despite heavy investment—because most organizations fail to align stakeholder interests around a unifying purpose and measurable outcomes.

In essence, stakeholder (or enterprise) engagement is the application of TQM principles to organizational strategy and performance. It involves identifying key stakeholders and performance drivers, then building a simple operating system with clear metrics to achieve defined goals.

How We Create Value

We help leaders across the C-suite, boardrooms, and functional teams in sales, marketing, HR, and beyond apply stakeholder management as a generational shift in value creation for business, government, and nonprofits. The framework scales seamlessly—from enterprise-wide strategies to specific teams or divisions—and supports efforts such as:

  • Cost savings and sales growth initiatives
  • Customer loyalty and referral programs
  • Performance measurement for engagement and marketing campaigns
  • Evaluation of motivational events and permission-based marketing

About the Enterprise Engagement Alliance

Officially founded on Jan. 2,  2009, the EEA is a non-partisan, secular education and outreach organization advancing practical systems for stakeholder engagement—built on the same disciplined, measurable principles that transformed quality management in manufacturing and services.

Who Benefits

The EEA serves professionals in sales, marketing, HR, and finance; investment firms, solution providers, nonprofits, and academics committed to moving from talk to tangible action in fulfilling organizational purpose and stakeholder value.

Have a complete look at all our services below or: click here to join the Enterprise Engagement Alliance or contact Bruce Bolger, Founder, for more information at 914-591-7600, ext. 230; Bolger@TheEEA.org.

Free Information

Learning and Certification

  • Start learning about stakeholder management and enterprise engagement by joining the free EEXAdvisors program, designed for professionals or educators who prefer to learn on their own.
  • Demonstrate your commitment to purpose-based, stakeholder engagement and impact measurement by joining the Enterprise Engagement Alliance Impact Academy for complete training, support services and community, offering five books and nine training videos with dozens of experts on all aspects of stakeholder management, metrics, reporting, and optional certification on measurable impact evaluation.
  • Master stakeholder engagement design and impact processes and/or sales through two training and certifications that come with but do not require EEA membership. Certified members can become authorized agents for program impact measurement.
  • Enterprise Engagement for CEOs. The only how-to book specifically designed for CEOs, boards, and investors seeking a quick introduction the implementation of stakeholder engagement to harmonize the interests of all stakeholders toward a common purpose.
  • Enterprise Engagement: The Roadmap. A detailed implementation textbook for management in sales, marketing, human resources, administration, or anyone who manages a team. It provides a detailed implementation roadmap as well as information on how to integrate all the tools of engagement to achieve your organization’s purpose, goals, and objectives.
  • Free help desk on all aspects of stakeholder engagement implementation, program effectiveness measurement, and to find engagement solution providers.

Services

  • Independent impact analysis on engagement impacts and ROI in your organization of incentive, recognition, loyalty, motivational event, including stakeholder alignment surveys, meta-analyses of other research, and white papers related to people engagement.
  • Corporate sustainability reporting advisory services for all types of organizations and solution providers seeking to benefit from a more sustainable path to value creation and to publish meaningful corporate sustainability reports.
  • Permission-based content marketing. Take advantage of business development services in the marketing and human capital management using permission-based social, email, and video content marketing designed for solution providers seeking to help organizations enhance performance through people.

Tools

  • Assess the maturity and alignment of an organization’s stakeholder engagement practices. Fill out this free 10-minute confidential Stakeholder Management Assessment Calculator and access a low-cost version to conduct a thorough analysis of any size or type of organization to identify risks and opportunities.
  • Measure the impact of purpose and people management with the EEA People Value Impact Calculator software to track the impact of people investments in human resources, marketing, distribution and supply chain management, communities, and more, available as an EEA member benefit.
  • Promote meaningful charitable contributions with a free CharityChoice co-branded web site for your organization to support charitable giving by employees, customers and other stakeholders only to charities your organization chooses that help address the health, welfare, and safety of people.

Click here for our mission, vision, and values and everything there is to know about the Enterprise Engagement Alliance. Or, contact Bruce Bolger, EEA Founder, 914-591-7600, ext. 230; Bolger@TheEEA.org.