This executive education program is designed for boards and management at private, not-for-profit and government organizations, as well as solution providers seeking to improve results through through Stakeholder Management and Enterprise Engagement principles and processes. 

Enterprise Engagement: The Textbook

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This includes professionals in: general management, human resources, DEI (diversity, equity, inclusion), sales and customer service, marketing, operations, finance and fundraising for public, private government and not-for-profits, and those serving on boards of directors. A special program is available for academics and for students through the Stakeholder Capitalism Society. The Enterprise Engagement Alliance program may be the only training anywhere specifically focused on the practical application for almost size or type of organization of the “S” or Social of Environmental, Social, Governance (ESG) management, otherwise known as Stakeholder Capitalism.

Instructors, facilitators, and advisors include leaders in Stakeholder Management and Enterprise Engagement, including Bruce Bolger, founder of the Enterprise Engagement Alliance and author of Enterprise Engagement for CEOs: and of Enterprise Engagement: The Roadmap, and R. Edward Freeman, Professor of Business Administration at the Darden Business School of the University of Virginia, one of the originators of Stakeholder Theory, author of Strategic Management: A Stakeholder Approach; co-author of The Power of And: Responsible Business Without Tradeoffs (Columbia University Press, 2020); Models of Leadership in Plato and Beyond (Oxford University Press, 2021); Stakeholder Theory: The State of the Art (Cambridge, 2010); and Managing for Stakeholders (Yale, 2007).

Click here for other other advisors, facilitators, and speakers available from the Enterprise Engagement Alliance’s Advisory Board.

Enterprise Engagement: The Textbook

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The education is unique in its focus on addressing and aligning the interests of customers, employees, supply chain and distribution partners, and communities, and on focusing on DEI (Diversity, Equity, and Inclusion) as a business opportunity.

According to a recent article in the Financial Times, demand for experts in ESG management far outstrips supply.

The Enterprise Engagement Alliance provides general training for executives, boards, and academics who have no need for formal certification and more advanced training for professionals in marketing, sales, human resources, operations, and other areas of business that can benefit from a strategic approach to people management.

For executives, the EEA can provide high-level training via video or live meetings as well as facilitate exercises that include conducting a human capital gap analysis and developing a strategic human capital plan with clear metrics tied to the bottom line. This can include strategies for dealing with investor activities.

The Enterprise Engagement Alliance formal self-learning and certification program for EEA members is comprised of five hours of online training, backed up with two books, “Enterprise Engagement for CEOs” and “Enterprise Engagement: The Roadmap,” both available on Amazon and free with EEA membership.

Strategic Management: A Stakeholder Approach

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In either case, the training covers:

  • The principles, framework, and economics of Stakeholder Management Enterprise Engagement in contrast with current management practices.
  • The principles and implications of aligning and addressing the interests of all stakeholders.
  • A definition and explanation of Stakeholder Capitalism, or the “S” of ESG.
  • An overview of the state of human capital reporting and coming disclosure requirements for big companies and others that do business with them.
  • The principles of addressing DEI (Diversity, Equity, and Inclusion) as a business opportunity and baking it into business plans.
  • Human capital management metrics that can be applied to any business today that link people investments to organizational results and processes that help measure the ROI of traditional engagement tactics, including communications, learning, rewards and recognition, and more.
  • Human capital reporting strategies and considerations.
  • The principles of ISO 30414 Human Capital Reporting and ISO People Engagement standards.
  • A review of the key strategies and tactics used in Enterprise Engagement, their business models, and how they can be better aligned and measured.
  • A practical guide to ROI-based engagement process design.
  • An overview for CFOs and accountants addressing the issues of human capital in valuations.
  • How to create a meaningful human capital report addressing all stakeholders.
  • Case studies.
Enterprise Engagement: The Textbook

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Certifications. Those seeking the Certified Engagement Practitioner or Advanced Engagement Practitioner status must be individual ($350 per year) or corporate members ($995 per year) of the EEA to access the five-part training videos and help desk. For certification, individuals are tested in a recorded video meeting that usually takes about 30 to 45 minutes and requires an 80% pass rate.

Additional learning opportunities. To support learning, the Enterprise Engagement Alliance Enterprise Engagement and Human Capital Youtube channel features world experts and practitioners on the principles and implementation process of Enterprise Engagement and Stakeholder Capitalism principles.

Who can benefit. The education program is designed for anyone in general management, or sales, marketing, human resources or financial management seeking to benefit from a strategic and systematic approach to people management and measurement. The program was developed by and is overseen by a range of business and academic practitioners and experts.

History. The methodology was developed in 2009 and is regularly updated. The process is aligned with standards and guidelines produced by ISO (International Organization for Standardization) in 2012 known as Annex SL and with ISO 10018 People Engagement standards introduced in 2015 and ISO 30414 Human Capital Reporting standards released in 2020. The EEA program included DEI as a foundational business practice years before the death of George Floyd or the summer of 2020.

The EEA offers a Certified Engagement Practitioner designation demonstrating basic knowledge and an Advanced Engagement Practitioner designation that also requires at least three years of management and process design experience in any area of engagement.

For More Information
Contact Bruce Bolger
914-591-7600, ext. 230

See below for a short clip from a training program, or click here for education sessions from the EEA’s Youtube Zoom show channel.

Bruce Bolger Video from MOVE Media Production on Vimeo.

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