The Only Education Programs on Total Quality Management for People and Impact Measurement
Measurable, Tangible Value Creation Through People
Achieve alpha for your organization or team through a strategic and systematic approach to stakeholder management. The Enterprise Engagement Alliance (EEA) provides the only education and certification programs that teach how to apply Total Quality Management (TQM) to people—helping leaders and professionals align purpose, goals, and performance through data-driven engagement and impact measurement using statistical process controls (SPCs).
Why This Matters to You and Your Organization
Organizations spend billions on “engagement,” yet customer and employee commitment remain low. EEA programs teach how to:
- Design engagement with clear purpose, goals, and metrics
- Align HR, sales, operations, and marketing around measurable outcomes
- Prove ROI and continuous improvement with SPC-based metrics
Research by Irrational Capital and Great Place to Work and others finds a clear alpha in share price performance among companies with high employee commitment.
Can your organization afford to overlook all this research and other evidence?
Who Benefits
- Executives and managers in any function
- HR, sales, operations, and marketing professionals
- Engagement solution providers and consultants
- Investors seeking measurable “people alpha”
- Teams and organizations pursuing sustainable, data-backed growth
- Anyone who leads a family or group
Two Certification Paths
- Certified Engagement Professional — $450 (valid 3 years)
For leaders, managers, and practitioners responsible for program design and performance.
- Includes training materials, 30-min prep, and a live 30–45 min oral exam
- Access to EEA measurement and SPC tools
- Optional web listing and thought-leadership opportunities
Outcome:
Learn to design and measure people-based initiatives using TQM and SPC principles to improve outcomes for employees, customers, partners, and communities.
- Certified Engagement Sales Professional — $300 (valid 3 years)
For sales professionals selling engagement or human capital solutions.
- Includes learning materials and a 30–45 min live oral exam
- Focuses on discovery-driven sales aligned to client goals and measurable ROI
Outcome:
Demonstrate the ability to sell and support engagement solutions that link to tangible, measurable business impact.
How Certification Works
- Enroll – Choose your level of membership
- Prepare – Complete concise readings and videos
- Apply the framework – Create a short, case-based engagement plan with clear metrics
- Complete exam – Live, recorded, 30–45 minutes
EEA Academy membership includes access to impact metrics and analysis tools and discounts to upcoming offers and programs for organizations in the field.
Membership Includes
- Up to five books from pioneers in stakeholder management and people analytics
- Nine-part video series with leading academics and practitioners
- Advanced Excel templates and SPC tools for impact measurement
- Access to the PVIC platform for ROI and correlation analysis
- Advisory support and help desk access
- Thought-leadership publication opportunities
Book Library (Five included with academy membership)
- Enterprise Engagement for CEOs – Bruce Bolger
- Enterprise Engagement: The Roadmap – Bruce Bolger, Allan Schweyer, Richard Kern
- The Power of And – Responsible Business Without Tradeoffs – Edward Freeman
- Grow the Pie – How Great Companies Deliver Both Purpose and Profit – Alex Edmans
- Building Corporate Soul – Ralph Specht
- Humanizing Human Capital – Dr. Solange Charas & Stela Lupushor
- The New ROI – Going Behind the Numbers – Dave Bookbinder
- 5 Languages of Appreciation in the Workplace – Paul White and Gary Chapman
Other Member Benefits
- 15% off Appreciation at Work culture certification
- Access to People Value Impact Tools and Training for $300 ($600 otherwise).
- Free access to the Charity Choice charitable-giving platform
- One-hour onboarding session to map your goals
- One-year company license to the People Value Impact Calculator
- Others to come
Why Programs Fail — and How EEA Fixes It
| Common Pitfall | EEA Solution |
| No shared purpose or goals | Establish and align them across all stakeholders |
| Siloed engagement tactics | Integrate HR, sales, and marketing toward shared outcomes |
| Activity metrics only | Focus on ROI and SPC-based impact data |
| No feedback or accountability | Embed continuous improvement cycles |
Get Certified or Join the Academy
Join the EEA curriculum and learning program:
Gain access to certification, training, books, and exclusive tools that make engagement measurable and meaningful.