About the Enterprise Engagement Alliance

The Enterprise Engagement Alliance (EEA) is a coalition of business professionals, academics, and companies dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.”

The EEA’s primary mission is to support education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and long-term financial performance. The EEA is founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses.

The Enterprise Engagement Alliance was founded in 2008. Since then, it has developed a faculty representing academia, corporate practitioners, and engagement solution providers in all areas of leadership, assessment, coaching, learning, communication, innovation, rewards and recognition, and measurement for the purposes of creating a formal textbook and curriculum and benchmarking tools. In addition, the EEA has created an Engaged Company Stock Index benchmarking, and other tools that help organizations demonstrate how they can profit from engagement.

Funding comes from corporate sponsorships and supporters who are committed to helping support the creation and development of this new business field.

The EEA is dedicated to making as much of its information available at no cost in order to promote the sharing of information to the broadest possible audience.