About the Enterprise Engagement Alliance

The Enterprise Engagement Alliance (EEA) is a coalition of business professionals, academics and companies dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.”

In 2008, the EEA was the first organization to create formal principles for Enterprise Engagement that are supported by the independently created ISO Quality Management principles and 10018 Guidelines on People Involvement and Competence published in 2012.

The EEA’s primary mission is to support education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and long-term financial performance, and prepare for ISO 10018 compliance. The EEA is founded on the premise that the engagement of all an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses.

Since its launch, the EEA has developed a faculty representing academia, corporate practitioners and engagement solution providers in all areas of leadership, assessment, coaching, learning, communication, innovation, rewards & recognition and measurement for the purposes of creating a formal textbook, curriculum and benchmarking tools. In addition, the EEA has created an Engaged Company Stock Index and other tools that help organizations demonstrate how they can profit from engagement.

Funding comes from corporate sponsorships and supporters who are committed to helping foster the creation and development of this new business field, as well as from certification fees.

The EEA is dedicated to making much of its information available at no cost in order to promote the sharing of information to the broadest possible audience.

In 2016, the EEA proposed the creation of the first ISO Employee Engagement standards, a process that is currently underway at ISO. In 2017, it co-founded the International Center for Enterprise Engagement (ICEE) at the Healthcare Management Institute of the University of Texas Medical Branch, which will create the first ISO 10018 Quality People Management certification. Go to TheICEE.org for more information.