The Enterprise Engagement Alliance Purpose Leadership and Stakeholder Management curriculum is the result of 16 years of work based on decades of research and case studies in stakeholder engagement, total quality management, human capital analytics, marketing, and more. Contributors and advisors include academics, authors, financial experts, attorneys, and front-line management in sales, marketing, and human resources and many of the tactics involved with stakeholder engagement and impact measurement.
Impact Council
The Enterprise Engagement Alliance Impact Council includes advisors representing different perspectives of stakeholder management and metrics, including engagement of employees, customers, distribution and supply chain partners, communities, etc., as well as the specific types of solutions involved with the highly varied field ranging from culture and communications to DEI and human capital analytics. Council members review metrics and effective practices related to their area of expertise for relevance and practicality.
People management processes and metrics covered include:
- Human capital factors for mergers and acquisitions.
- Sales and non-sales employee incentive programs.
- Employee recognition and appreciation.
- Channel/distribution partner engagement.
- Supply chain engagement.
- Engagement tactics, including motivational events; surveys, feedback, and voice; training; DEI (diversity, equity, inclusion); promotional products; collaboration and innovation, etc.
Founding Impact Advisory Board members include:
- Dr. Heiko Mauterer, (Human Capital Analytics, ISO Auditing, Environment)
Board Member, 4C GROUP ESG management consulting in Germany and member of the ISO 30414 Human Capital management working group - Mary Anne Comotto, CEO, Partners for Incentives (incentive programs, a 71-year-old incentive and recognition firm offering a complete suite of technologies and program design support through five full-time planners each with years of experience.
- Michael Levy, Founder, CEO, WorkProud, (culture and recognition), 23-year-old recognition firm with a end-to-send suite of technologies to align the interests of all stakeholders.
- Laura Queen, Founder, 29Bison, a human capital analytics firm supporting private equity firms seeking to better address stakeholder risks and opportunities.
- Dr. Paul White, Ph. D, Founder, Appreciation at Work, (culture and recognition), founder of a culture-enhancement process used round the world.
Faculty, Content, and Insight Contributors
Note. The original curriculum was developed under the supervision of Dr. Gary Rhoads, Professor Emeritus, Marketing and Entrepreneurship, at Brigham Young University.
Contributors of insights and content to the Enterprise Engagement Alliance curriculum include:
Bruce Bolger (Stakeholder Management Implementation, Technology, Reporting) Founder, Enterprise Engagement Alliance, author Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap
Barbara Porter, (Culture, Customer Engagement)
Managing Director, EY
Dave Bookbinder, (Finance, Valuations)
Executive Director, Haefele Flanagan, author, the New ROI: Return on Individuals
Dr. Huie Bui (Human Capital Analytics, Medicine)
Radiologist, Fellow, American College of Healthcare Executives
Dr. Solange Charas (Human Capital Management, Reporting, and Diversity)
Founder, CEO HCMoneyBall; Professor, author Humanizing Human Capital, which comes with EEA membership.
Eric Darrisaw (ESG Investing, DEI)
Principal, Lazurus Advisors LLC, Board Member, Interfaith Center on Corporate Responsibility.
Paul Donehue (Sales, Channel Engagement, Learning)
President, Paul Charles & Associates
Alex Edmans (Return on Investment)
Professor of Finance, London Business School, author Grow the Pie, which comes with EEA membership.
R. Edward Freeman (Stakeholder Theory)
Professor, Darden Business School at the University of Virginia; author of the 1984 book Strategic Management, a Stakeholder Approach and The Power of And, which comes with EEA membership.
Darwin Hanson (Total Rewards; Compensation; ESOPs)
President, CEO, Talent Management Evolution
Todd Hanson (Business Operating Systems, ROI of Engagement)
President, CEO, Catalyst Performance Group
Frank Mullins (Human Resources Academic Advisor)
Associate Professor of Human Resource Management, The University of Alabama at Huntsville
Ira Ozer (Managed Enterprise Engagement Outsourcing)
President, Engagement Partners
Barbara Porter, (Culture, Customer Engagement)
Managing Director, EY
Allan Schweyer (Co-author of Enterprise Engagement: The Roadmap), Human Capital Principal at the Conference Board and Research Advisor to the Incentive Research Foundation.
Allan Steinmetz (Internal Branding, Communications)
President & CEO, Inward Consulting
Dr. Paul White, (Culture, Recognition, Research)
CEO, Founder, Appreciation at Work, author 5 Languages of Appreciation in the Workplace