Achieve Alpha Through Your People

Achieve Alpha Through Your People

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Achieve Alpha Through People

Master the Leadership Discipline of Aligning Stakeholders Around a Common Purpose, Goals, Objectives, and Values of Your Organization or Team

The EEA Impact Academy is among the few leadership-development programs that apply the proven principles of Total Quality Management specifically to employee engagement, stakeholder alignment, and measurable organizational performance. The Enterprise Engagement Alliance offers a formal curriculum and certification program focused on a leadership capability most traditional programs overlook: how to harmonize the interests, motivations, and contributions of all the stakeholders whose actions determine organizational or team success.

The goal is straightforward: help leaders create greater value by systematically improving the performance and experiences of the people whose actions affect results.

Complimentary Professional Membership for Corporate Management

Qualified corporate executives and managers in HR, sales, and marketing can join the Enterprise Engagement Alliance at no cost as Professional Management Members.

The program is designed for leaders who want to associate their professional brands with a commitment to measurable results, enterprise-wide engagement, and value creation through people.

Professional Management Members receive selected EEA educational materials, research, learning resources, assessments, and educational programs, along with a pathway to formal Impact Academy training and certification.

Members may identify themselves as: EEA Professional Management Member — Committed to Measurable Enterprise Engagement. Their organizations also receive a 25% discount on Corporate Membership if they wish to educate, train, or certify multiple managers.

Professors and qualified educators may also join at no cost. 

Click here to register.

Why a Systems-Based Approach to Leadership?

Most leadership training concentrates on the personal capabilities of the leader, such as communication, emotional intelligence, influence, decision-making, and executive presence. These skills are important, but they do not by themselves teach leaders how to build a coordinated management system around a purpose or goal. The EEA Impact Academy addresses that gap.

This program teaches leaders how to define a common purpose, identify the stakeholders critical to success, understand what each group needs and is expected to contribute, manage inevitable tradeoffs, and align communications, learning, job design, rewards, recognition, technology, and other management practices around measurable outcomes. These principles apply to the largest organization and the smallest team. They are based on the holistic approach to engagement embedded in ISO 10018 People Engagement and Annex SL standards, as well as on the application of stakeholder management principles to leadership and organizational performance.

The Enterprise Engagement Alliance is also a SHRM Recertification Provider, enabling eligible EEA educational programs to award Professional Development Credits that SHRM-certified professionals can use toward maintaining their credentials. Engagement is every leader’s business, but engagement alone is not the objective.

The objective is to focus people’s attention, capabilities, commitment, and actions on achieving a shared organizational or team purpose and producing measurable results.

This is not simply engagement training. It is leadership training for turning purpose into coordinated action, managing stakeholder tradeoffs, and creating measurable value through people.

Why Now

Says Chester Elton, No. 1 New York Times Bestselling Author, Executive Advisor to Global Leaders, High-Performance Culture expert, Thinkers50 and Coaches50 honoree, and keynote speaker:

“Hundreds of billions of dollars have been spent to engage people over the last two decades and yet engagement is at record lows. For many years, I’ve been honored to be part of a community dedicated to improving workplace culture through gratitude, recognition, and leadership. While I remain more passionate about this work than ever, especially with my focus on gratitude, I’ve come to believe that our field needs a more structured, systems-based approach to achieve the impact we all seek.”

The Enterprise Engagement Alliance is also the creator of the Enterprise Engagement Index, a free and open-source formula and AI query designed to rapidly appraise how effectively organizations create value through people.

Free Ways to Explore the Discipline

Learning and Certification

The EEA provides different participation paths based on your role.

  • Professional Management Membership — Complimentary

For qualified corporate executives and managers in HR, sales, and marketing committed to measurable enterprise engagement and value creation through people. Membership provides selected educational resources, research, assessments, learning opportunities, and a pathway to formal Impact Academy certification.

  • Professor and Educator Membership — Complimentary

For qualified professors and educators interested in stakeholder management, enterprise engagement, human capital management, marketing, sales, organizational performance, and related disciplines.

  • Corporate Membership — Paid

For organizations seeking to train multiple managers and establish a common framework for aligning people, purpose, and performance.

  • Organizations employing an EEA Professional Management Member receive a 25% discount on Corporate Membership.
  • Solution Provider Membership — Paid

For consultants, agencies, technology companies, incentive and recognition firms, engagement companies, and other suppliers that wish to train their teams, strengthen their value propositions, demonstrate measurable client impact, and participate in the EEA professional community.

Click here to review membership and certification options.

Practical Resources

The EEA provides educational and implementation resources for leaders seeking to turn stakeholder engagement into measurable value creation.

Enterprise Engagement for CEOs provides a concise introduction for CEOs, boards, and investors seeking to understand how stakeholder engagement can align the interests of people around a common purpose.

Enterprise Engagement: The Roadmap provides a detailed implementation framework for management in sales, marketing, human resources, administration, and anyone responsible for leading a team.

The People Value Impact Calculator helps organizations analyze the impact of investments in people and engagement.

Independent impact analysis is also available to evaluate incentive, recognition, loyalty, motivational event, customer engagement, employee engagement, and related initiatives.

Five Steps to Enterprise Engagement Success

 1. Join at the Level Appropriate to You

Corporate managers in HR, sales, and marketing and qualified professors can join at no cost. Organizations and solution providers participate through the appropriate paid membership programs.

2. Understand the Enterprise Engagement Framework

Use the EEA study guide and supporting books, videos, articles, and other learning resources to master the principles that align purpose, values, goals, strategy, and stakeholder interests.

3,  Apply Stakeholder Engagement Systematically

Learn how to engage employees, customers, channel partners, communities, and other stakeholders together—not in silos—to achieve defined purpose, goals, objectives, and values in a highly measurable way.

4.     Build a Practical Engagement Operating System

Learn how to make stakeholder engagement a repeatable and scalable management process rather than a collection of disconnected initiatives.

The framework can be applied to an organization, department, team, project, client program, or almost any challenge requiring multiple people with different interests to work toward a common goal.

5.      Demonstrate Impact and Earn Certification

Complete the appropriate certification requirements to demonstrate mastery of the EEA framework.

Certification can include a live multiple-choice examination and brief question-and-answer session. Advanced certification requires candidates to demonstrate how they would apply the principles to an actual situation.

A Fellow designation recognizes professionals with significant demonstrated experience applying engagement or Total Quality Management principles to people.

The Objective: Achieve Alpha Through People

Organizations seek competitive advantage from capital, technology, strategy, innovation, and operations. The EEA Impact Academy focuses on another potential source of alpha: how effectively an organization aligns and engages the people whose actions ultimately determine whether its strategy succeeds.

The objective is not engagement for engagement’s sake. It is to systematically create greater value for the organization by creating value for the employees, customers, partners, communities, and other stakeholders upon whom sustainable performance depends.

Join the Enterprise Engagement Alliance and begin learning.

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