Master engagement for your organization, your team, or your own personal life. The Enterprise Engagement Alliance offers the only formal is for professionals, solution providers, and organizations and teams or any professional seeking to design, implement, and meaningfully measure the impact of the investment in engagement practices for sales and non-sales employees, customers and distribution partners, communities, or any stakeholders, including in one’s personal life.
These principles apply to running the largest organization down to the smallest team: how to harmonize the interests of all the stakeholders critical to success and integrate and align all the means of doing so.
The free EEXAdvisors program is for professionals, people, or academics who prefer to learn about these principles on their own and who do not seek any professional or organizational marketing services.
The paid Enterprise Engagement Alliance Academy is for professionals and organizations seeking complete training support and impact measurement tools they can bring to their organizations or clients and who seek to market their expertise.
Enterprise or stakeholder engagement applies the same holistic approach to people management proven in total quality management in factories around the world, as well as the International Center for Enterprise Engagement that independently evaluates the impact of almost any type of engagement strategy using a unique analytics tool available to EEA Academy members as well.
Free Information
- Benefit from free news, research, and trends on the implementation of stakeholder engagement practices covered in our weekly:
- ESM media and regularly updated library and YouTube channel. Click here for an ESM media kit; click here to subscribe.
- RRN media, covering total rewards and with a regularly updated library. Click here for an RRN media kit. Click here to subscribe.
- A free implementation guide. A step-by-step guide to implementing the principles of stakeholder engagement at the enterprise or tactical level.
- The Golden Rule Alliance outreach effort to education the business world and public on the meaning of stakeholder capitalism and its application to business and life.
- Enterpriseengagagement.org. 16 years of news, articles, research, and case studies on all aspects of engagement.
- Rewardsrecognitionnetwork.com. Over 29 years of news, information, research, case studies, and profiles in the world of total rewards.
Learning and Certification
- Get started on the path through self-learning by joining the free EEXAdvisors
program, offering extensive free support along with a weekly newsletter featuring latest news, research, case studies, profiles, and more. - Demonstrate your commitment to purpose-based, stakeholder engagement and concrete impact measurement by joining the paid Enterprise Engagement Alliance Academy for complete support services and community, offering six books and nine videos on all aspects of stakeholder management, metrics, reporting, and optional certification on measurable impact evaluation.
- Master stakeholder engagement and impact measurement processes and/or sales through two training and certifications that come with but do not require EEA membership. The training includes annual access to the People Value Impact Calculator used to analyze program impacts. Certified members can become authorized agents for program impact measurement.
- Learn how to apply the principles of Total Quality Management for People to help organization enhance customer satisfaction while lowering costs and enhancing cash flow.
- Enterprise Engagement for CEOs. The only how-to book specifically designed for CEOs, boards, and investors seeking a quick introduction the implementation of stakeholder engagement to harmonize the interests of all stakeholders toward a common purpose.
- Enterprise Engagement: The Roadmap. A detailed implementation textbook for management in sales, marketing, human resources, administration, or anyone who manages a team. It provides a detailed implementation roadmap as well as information on how to integrate all the tools of engagement to achieve your organization’s purpose, goals, and objectives.
- Free help desk on all aspects of stakeholder engagement implementation, program effectiveness measurement, and to find engagement solution providers.
Services
- Independent impact analysis on engagement impacts and ROI in your organization of incentive, recognition, loyalty, motivational event, including stakeholder alignment surveys, meta-analyses of other research, and white papers related to people engagement. (This service is provided by the independently managed International Center for Enterprise Engagement (IGCC) in Brainerd, MN.)
- Corporate Sustainability reporting advisory services for all types of organizations and solution providers seeking to benefit from a more sustainable path to value creation and to publish meaningful corporate sustainability reports provided by the ICEE.org.
- Permission-based content marketing. Take advantage of business development services in the marketing and human capital management using permission-based social, email, and video content marketing designed for solution providers seeking to help organizations enhance performance through people.
Tools
- Assess the maturity and alignment of an organization’s stakeholder engagement practices. Fill out this free 10-minute confidential Stakeholder Management Assessment Calculator and access a low-cost version to conduct a thorough analysis of any size or type of organization to identify risks and opportunities.
- Measure the impact of purpose and people management with the EEA People Value Impact Calculator software to track the impact of people investments in human resources, marketing, distribution and supply chain management, communities, and more, available as an EEA member benefit.
- Promote meaningful charitable contributions with a free CharityChoice co-branded web site for your organization to support charitable giving by employees, customers and other stakeholders only to charities your organization chooses that help address the health, welfare, and safety of people.
The 5 Steps to Enterprise Engagement Success Through the Enterprise Engagement Alliance Impact Academy
- Enroll in the EEA Certification Program of Your Choice. Once you have determined that a strategic approach to engagement provides you, your team, or organization a competitive edge, sign up for the only professional education on enterprise engagement. Enroll in the EEXAdvisors.com program for free or become an individual, corporate, or solution provider member for formal training support for you or your teams.
- Understand the Enterprise Engagement Framework. Once registered, you will receive a self-study guide and all the information needed to master the core principles that align purpose, values, goals, and strategy across the organization, team, or project group. This includes your choice of books, video shows, decks, or articles–however you prefer to learn. If you understand total quality management, you are already on your way. All of the learning includes test preparation.
- Learn to Apply Stakeholder Engagement Systematically. Gain the tools to engage sales and non-sales employees, customers, channel partners, communities, or any stakeholders together to achieve any purpose, goals, objectives or values — not in silos—in a highly measurable way consistent with proven total quality management principles. Improve experiences and outcomes by profiting from processes proven decades ago in factories and laboratories around the world.
- Grasp How Easy It is How to Build a Practical Engagement Operating System for Your Organization or Team. Learn how to implement engagement as a repeatable, scalable business or personal process that saves time for your organization and team and enhances accountability — not a one-time initiative—for your organization, department, team or any enterprise. It’s a toolkit you’ll use for the rest of your life in business and elsewhere to address the most difficult challenges requiring the engagement of multiple stakeholders.
- Demonstrate Impact and Earn Certification. Complete the certification requirements, become a recognized Enterprise Engagement expert, and use the EEA impact measurement tools and total quality management processes to improve upon and prove results for any process. Based on the level of certification, the process includes a live dynamic multiple-choice test and brief Q and A with an EEA represented, and for advanced certification, a recorded video proctored by an EEA representative requiring candidates to demonstrate how they would use the principles to address a specific issue on the fly. A “Fellow” designation recognizes people with five years or more of demonstrated experience in the application of engagement or total quality management practices to people.

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