Address Why Current Stakeholder Engagement Practices Aren’t Working
Organizations invest billions annually in employee engagement, customer experience, incentives, recognition, communications, training, and wellness initiatives, yet most struggle to connect these efforts to measurable business outcomes. Moreover, employee engagement is at record lows nearly worldwide, according to Gallup, with American Customer Satisfaction scores not much better. The problem is rarely a lack of tactics—it is the absence of the unified management system long ago proven in total quality management.
The Enterprise Engagement Alliance Impact Academy’s central foundation is that
engagement should not be treated as a stand-alone HR initiative or motivational campaign. As long proven in total quality management, It should function as a strategic management discipline that aligns leadership, communications, rewards, processes, and stakeholder relationships around measurable organizational goals.
The best incentive, recognition, loyalty, or other engagement efforts include a system based on:
- A clear purpose, goals, objectives, and values, included return on investment metrics.
- An understanding of the roles and psychologies of all the stakeholders who can influence the desired outcomes and how.
- A determination of what stakeholders need to succeed in terms of information and inspiration.
- A grasp of all the key engagement tactics: brand architecture and leadership, communications in all its forms, learning, innovation, job design, basic behavioral economics, rewards and recognition, incentives, value-focused DEI, statistical process controls and other human analytics basics.
- An understanding of a systems-based approach to deployment and management.
- A familiarity with enterprise engagement and total rewards technology to align sales and non-sales employee engagement, channel and custome
r programs, etc.- Reporting and continuous improvement.
That’s what you will learn by signing up for the EEA Impact Academy curriculum and certification program.
Click here for complete details on the curriculum and what is provided and required for certification preparation.
Click here to take a free, anonymous 10-question practice quiz to gauge your understanding of total quality management for people. If you score 80% or better, you’re on your way to mastering a formal leadership process that can make you more effective in business and in life..
Click here to quickly and anonymously assess if you or your team can honestly present yourselves as engagement experts.
Why Now
In an era of growing pressure to improve productivity, retention, customer loyalty, and long-term value creation, the ability to systematically connect people strategies to business performance is becoming an essential management capability. Organizations increasingly are backing away from hard-to-measure, warm-and-fuzzy recognition, incentive or related culture initiatives.
The Enterprise Engagement Alliance (EEA) Impact Academy was created to address the fundamental failure of today’s engagement and well-being efforts to create tangible value. Designed for executives, HR leaders, sales and marketing professionals, quality managers, consultants, solution providers, and even investors, the Academy teaches how to align people, performance, and profitability through a practical framework rooted in stakeholder management and Total Quality Management principles.
Unlike traditional engagement programs focused primarily on employees, the EEA approach incorporates systems, employees, customers, channel partners, suppliers, and communities, and other stakeholders into one measurable process designed to improve organizational performance and long-term value creation.
What Makes the Program Unique
The EEA Academy focuses not simply on engagement tactics, but on systems design and measurable impact. Participants learn how to:
- Design, implement, and measure ROI-based engagement strategies suitable for CEOs, CFOs, and the board.
- Align engagement, recognition, incentives, communications, leadership, and training strategies to achieve concrete organizational goals related to sales, productivity, quality, customer and employee retention, safety, or practically any team goal.
- Connect stakeholder engagement efforts to operational and financial metrics.
- Apply continuous improvement methods to people management.
- Measure organizational effectiveness using statistical process controls and basic analytics tools.
- Learn how to use enterprise engagement and total rewards to support strategic and measurable engagement processes.
The curriculum incorporates principles from ISO 10018 and stakeholder management frameworks to help organizations move beyond fragmented initiatives toward integrated performance systems.
Faculty and Leadership
The Academy brings together educators, practitioners, and thought leaders with backgrounds in stakeholder management, quality management, behavioral science, incentives, recognition, and organizational performance.
Key faculty and advisors
include:
- Gary Rhoads, Stephen M. Covey Professor Emeritus of Marketing and Entrepreneurship at BYU Marriott School of Business.
- Chester Elton, No. 1 New York Times business book best seller and a pioneer of modern recognition.
- Bruce Bolger
, Founder of the EEA and publisher of Engagement Strategies Media and Rewards Recognition Network. - Darwin Hanson, Founder and CEO, TM Evolution and
President of International Center for Enterprise Engagement - Industry experts and advisors from the fields of HR, customer experience, incentive and recognition, quality management, communications, and enterprise performance.
Key Benefits and Resources
Participants gain access to all the key information they need to understand to design, implement, and measure almost any type of engagement effort.
- EEA Academy and Certification Program: A detailed overview of the curriculum and certification.
- Certification Study Guide and Resources: How to prepare for certification along with links to training guides.
- EEA Stakeholder Management YouTube channel: Over 100 interviews with experts in all areas of engagement.
- Stakeholder Engagement and Human Capital YouTube Shows From the Founders. These 12 previously gated videos provide a step-by-step guide to the curriculum from some of the leaders in the field, including professors, investment managers, and experts in human capital, culture, communications, and much more.
- EEX Advisors Support Program: A complete marketing and support package for EEX Advisors who graduate to certified professionals.
- Enterprise Engagement Index (EEI): A free formula anyone can use with AI or a basic spreadsheet to analyze how well public and private companies convert employee and customer investments into concrete value.
- People Value Impact Calculator: An easy way to correlate financial and other impact metrics, including employee and customer turnover, willingness to refer, safety, DEI factors, incentive and meeting programs, promotional campaigns, etc.
- Engagement Strategies Media (ESM): The world’s only weekly on engagement.
- Rewards Recognition Network (RRN): The world’s only weekly on total rewards.
- Stakeholder engagement and total rewards library: The most comprehensive sources anywhere on the topic.
- Coming soon: Monthly certification preparation training via YouTube.
EEA Academy Membership Levels
Register to Become an EEX Advisor or for Certification: This is where you can register for education and certification and for additional services to start your path to become a certified EEX Advisor.
1. EEX Advisors. Free: designed for people who wish to begin their journey to become a certified enterprise engagement advisor. Includes subscriptions to RRN and ESM media, and free access to a help desk for resources or to find solution providers in technology, metrics analysis and all areas of engagement with no referral costs or hidden commissions.
2. Individual Academy Membership — $425 per year. For professionals seeking deep learning and coaching. Includes above, plus:
- A copy of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
- A one-half hour customized training program with a senior EEA leader to help you focus your learning process efficiently for basic certification as well as your future aspirations.
- The opportunity to submit at least one-thought leadership article for publication in ESM or RRN subject to EEA editorial standards.
- Consideration for involvement in EEA YouTube shows or consideration for effective practices articles.
- Use of the EEXAdvisors logo on your Linkedin or related profile and Certified Engagement Professional if you pass the certification test.
2. Corporate Academy Membership — $1,075 per year. For organizations seeking to train multiple managers and demonstrate their commitment to stakeholder engagement..
- Two copies of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
- A one-hour customized training program conducted by a senior EEA leader to help your team focus their learning process efficiently for their needs and basic certification as well as future aspirations
- Consideration for involvement in EEA YouTube shows or effective practices articles if desired.
- A 20% discount on independent analysis and verification of impact data analysis, which start at $1,500 before discounts.
- Annual access to the People Value Impact Calculator for $300.
3. Solution Provider Membership — $1,500 per year. For consultants, agencies, and service providers. Includes:
- Two copies of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
- A one-hour customized training program conducted by a senior EEA leader to help your team focus their learning process efficiently for their needs and basic certification as well as future aspirations
- A 20% discount on independent analysis and verification of impact data analysis.
- Consideration for involvement in EEA YouTube shows or effective practices articles.
- 12X per year display ad on appropriate EEA media, space available.
- Annual access to the People Value Impact Calculator for $300.
4. Professional Services Training and Support — Starting at $2,500. For solution providers offering engagement, HR, consulting, marketing, or incentive services seeking to enhance their value proposition and services.
Includes:
- Advanced implementation and commercialization support.
- Sales training, certification, and ongoing advisory support.
- Assistance with creating new business models and revenue sources.
- Enables new client value propositions.
- 12X per year display ad on appropriate EEA media, space available.
- Optional Appreciation at Work culture enhancement training and certification. program.
- Click here for a media kit for advertising in ESM weekly.
Basic Certification Test: $250. This consists of a one-hour, 80 question, proctored multiple choice test conducted in a recorded Zoom session, followed by a brief, Q&A with the proctor.