EEX Advisors Support Program

EEX Advisors Support Program

Home / About the EEA / EEX Advisors Support Program

The Only Organization Supporting Professionals and Solution Providers in Systems-Based Stakeholder Leadership

Helping HR, quality management, marketing, incentive, recognition, front-line management other professionals develop the leadership expertise and measurement capabilities needed to align stakeholders around common goals and measurable results.

The Enterprise Engagement Alliance has created the EEX Advisors program for professionals and solution providers ready to help organizations turn their investments in employees, customers, channel partners, suppliers, communities, and other stakeholders into measurable value.

The EEA Impact Academy is among the few leadership-development programs that apply the proven principles of Total Quality Management specifically to employee engagement, stakeholder alignment, and measurable organizational performance

The program addresses a leadership capability largely missing from traditional professional development: how to harmonize the different interests, motivations, and contributions of all the stakeholders whose actions determine organizational or team success.

Rather than treating engagement, recognition, incentives, communications, learning, surveys, well-being, and customer experience as separate activities, EEX Advisors learn how to integrate them into a coordinated leadership and management system aligned with a clear purpose, goals, objectives, and values.

The aim is to create a community of qualified professionals capable of promoting, designing, implementing, and measuring systematic stakeholder leadership strategies across the enterprise.

The Enterprise Engagement Alliance has been approved as a SHRM Recertification Provider, enabling eligible EEA educational programs to award Professional Development Credits that SHRM-certified professionals can use toward maintaining their SHRM credentials. This recognition also signals that the EEA’s approach aligns with established professional development standards for advancing organizational performance through people.

A New Type of Leadership Training

Engagement is every leader’s business, but engagement itself is not the ultimate objective. The objective is to direct people’s attention, capabilities, commitment, and actions toward a shared organizational or team goal.

As a recent SHRM article underlines, even well-designed engagement strategies fail when managers lack the skills to translate organizational intent into consistent daily employee experiences and behaviors.

The EEA Impact Academy was created to address this broader leadership challenge. It provides a practical framework for:

  • Establishing a common purpose and measurable goals.
  • Identifying the stakeholders critical to success.
  • Understanding what each stakeholder group needs and must contribute.
  • Managing inevitable conflicts and tradeoffs.
  • Aligning communications, learning, job design, incentives, recognition, technology, and other management practices.
  • Measuring the resulting effect on organizational or team performance.

This is not simply engagement training. It is leadership development for turning purpose into coordinated action and creating measurable value through people.

Click here for details of the EEA Impact Academy learning and certification program.

A Focus on Value Creation

The EEX Advisors support platform is designed for professionals and organizations seeking to evolve from transactional providers of recognition, incentives, communications, surveys, learning, technology, and related services into strategic leadership and stakeholder-management experts.

EEX Advisors are trained to help their organizations or clients improve alignment, culture, engagement, retention, customer experience, and well-being while connecting these improvements to measurable business outcomes.

The emphasis is not simply on implementing more programs or increasing activity. It is on determining whether those investments contribute to productivity, quality, sales, retention, customer satisfaction, innovation, safety, profitability, or other clearly defined objectives.

A Proven Professional Support Model

For those familiar with the partner ecosystems developed by Salesforce, Microsoft, Apple, and other technology companies, the EEA’s purpose is similar: to build a qualified community of professionals and organizations capable of designing, implementing, and measuring strategic solutions.

The difference is that the EEA ecosystem is focused on systems-based stakeholder leadership rather than a particular technology platform.

It brings together education, certification, methodologies, measurement tools, implementation support, thought leadership, media visibility, and access to complementary solutions. This helps qualified professionals build both the expertise and the credibility required to advise management on initiatives involving any stakeholder audience.

Why Now?

Employee and customer engagement remain at historically weak levels around the world, despite decades of investment in recognition, incentives, surveys, communications, learning, wellness, and related programs.

At the same time, organizations and investors have more information than ever with which to identify the costs of disengagement, turnover, poor customer experiences, weak cultures, and fragmented management practices.

The problem is rarely a shortage of tactics or technology. It is the absence of a unified leadership system that connects stakeholder interests and people-related investments to organizational purpose and measurable performance.

Traditional leadership programs primarily focus on the traits and behaviors of the individual leader, including communication, emotional intelligence, influence, decision-making, and executive presence. These capabilities are important, but they do not teach leaders how to align all the people and constituencies required to achieve a common goal.

The EEA Impact Academy and EEX Advisors program address that missing discipline.

What Makes the EEA Different?

Unlike traditional industry organizations focused mainly on networking, conferences, and general education, the EEA provides a complete professional-development and business-support ecosystem.

It helps professionals and solution providers develop:

  • Systems-based stakeholder leadership expertise.
  • Formal education and certification.
  • Strategic program-design capabilities.
  • Credible impact-measurement methodologies.
  • Access to practical implementation tools.
  • Thought-leadership and media opportunities.
  • Connections to complementary experts and solutions.
  • Support for developing new advisory and business opportunities.

The EEA is creating the professional community needed to bring a new type of leadership development to organizations: one that teaches leaders not only how to influence people, but how to harmonize the interests and contributions of all stakeholders around a shared purpose and measurable goals.

The Enterprise Engagement Alliance has created the first free and open source formula and AI query to rapidly appraise how effectively organizations create value through people, known as the Enterprise Engagement Index. Click here for a growing number of studies on companies and industries using the EEI. 

Click here for a PDF of slides to help visualize the education program.

 A Complete Platform for Growth

The EEX Advisors support services combine:

Participants gain access to structured education focused on stakeholder management, enterprise engagement, ISO 10018 people engagement principles, behavioral science, leadership alignment, and measurable business impact.

The EEA helps professionals apply total quality management and statistical process control principles to people management using tools such as the EEA Enterprise Engagement Index (EEI), People Value Impact Calculator, stakeholder engagement diagnostics, and KPI alignment methodologies designed to correlate engagement investments with measurable operational and financial outcomes.

Benefits to EEX Advisors 

Similar to the support model used in customer relationship management and other models, EEX Advisors gain access to:

  • New expertise with measurable impact. The education and certifications needed to distinguish themselves from others by demonstrating concrete expertise in gap analysis, process design, implementation, and impact measurement.
  • Engagement implementation and measurement tools. White label engagement and reward technologies; the PVIC impact measurement tool based on proven statistical process controls and the new EEA Enterprise Engagement Index (TM) to measure and benchmark the effective return on investments in customers and employees at both the tactical and strategic levels.
  • Opportunities for thought leadership and marketing support in the EEA’s ESM weekly for enterprise engagement and RRN weekly for total rewards to gain visibility and potentially new business opportunities.
  • Access to multiple other tools with no referral fees for services that support culture, job design, communications, analytics, etc. with no markups or referrals fees.

Tools

  • Click here to take a free, anonymous 10-question practice quiz to gauge your understanding of total quality management for people. If you score 80% or better, you’re on your way to mastering a formal leadership process that can make you more effective in business and in life..
  • Click here to quickly and anonymously assess if you or your team can honestly present yourselves as engagement experts.
  • Click here to assess where your solution provider stands in the recognition to engagement spectrum.
  • Assess the maturity of your organization or that of a client using this private assessment tool from the Maturity Institute.

Click here for a full size PDF with links to each resource.