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Get Started on the Path to Better Businesss Through Stakeholder Management

A stakeholder approach to organizational management is no longer a nice to have: it’s the last bastion for value creation. Stakeholder management is now recognized by the European Union, one of the world’s largest governing bodies, as so critical to organizational success it has issued new laws requiring any organization in Europe with 250 or more employees–or any organization that does business with them one–to disclose detailed information on how they engage with and address the interests of their own employees and those in their value chains, as well as the interests of their customers and distribution partners and communities.

Professionals, analysts, organizations and solution providers in all areas of business and government take advantage of Enterprise Engagement Alliance participation to demonstrate and enhance their commitment to and learn how to implement a formal strategy for enhancing returns for investors by creating value for employees, customers, supply chain and distribution partners, and communities.

What makes us unique. The EEA may be one of the few outreach and education organizations not asking for your support: we are here to support you–professionals or organizations of any type, solution providers, academics and students seeking to profit from the same strategic and systematic approach to engaging stakeholders that is applied to enhancing quality in manufacturing through Total Quality Management.

Who can benefit. The EEA is specifically designed for boards, CEOs and C-suite executives, management in sales, marketing, human resources, operations, administration, etc. at for-profit, not-for-profit, government and other institutions, unions, and investment, venture capital, and private equity companies seeking to create new value through a strategic approach to stakeholder engagement across the enterprise.

When you or your organization are committed to identifying or creating new value through the practices of Stakeholder Management, participation in EEA programs provides learning, communications, thought leadership, business development, support, and more. Click here to determine if yours is an organization based on Stakeholder Management principles or to gain a more granular understanding of the concept.

Paid EEA curriculum membership provides access to the extensive education and certification and information resources to educate corporate America, but also helps promote a strategic approach to people management that can benefit hundreds of thousands of organizations and thousands of expert solution providers in all areas of the engagement business.

The annual individual, corporate, and engagement solution provider memberships in the Enterprise Engagement Alliance now includes the first and only comprehensive education and certification program on the practical implementation of Stakeholder Management—the underlying principle of Environmental, Social, Governance (ESG) movement, increasingly known as Stakeholder Capitalism. The new solution provider membership includes low cost marketing opportunities.

Click here to start benefiting from the education and support of the Enterprise Engagement Alliance curriculum and outreach program.

EEA activities include:

  • Developing and disseminating content on Stakeholder Management and Enterprise Engagement to over 20,000 professionals a month via the web, social media, e-newsletters and YouTube, including our ESM and RRN media properties.
  • Working with organizations such as the Association of National Advertisers to educate its corporate members and agencies on Brand Engagement as part of a formal “Got People” outreach strategy. See this recent article and EEA Youtube show on the potential opportunity and challenges for the Total Rewards market.
  • Helping organizations and their engagement solution providers benefit from the same strategic and systematic approach to stakeholder engagement that transformed quality in manufacturing.
  • Providing a free EEA Engagement referral, ratings, and feedback widget offering unique benchmarking capabilities over time using the reward option of your choice.
  • Providing Stakeholder Capitalism insignias to use on your web sites and social media pages to demonstrate your commitment to all stakeholders.
  • Offering the ability for EEA participants to demonstrate their thought leadership by having published your how-to, insight, and research in EEA media, with about 20,000 e-newsletter, web, and social media readers per month.

Benefits to all professionals and organizations: The only professional education and certification program for a stakeholder approach to management and engagement across the enterprise; a formal means for conducting gap analyses, formal stakeholder engagement programs and human capital reporting, and six books from world leaders on all aspects of stakeholder engagement. (See below.)

Benefits to engagement solution providers. All of the above plus guidance on how to strategically and systematically benefit from this new stakeholder approach to management and marketing and enhanced means to market your services to the growing marketplace for strategic and tactical engagement solutions.

All corporate and solution providers members can enjoy free use of the new Enterprise Engagement referral, suggestion, and rating widget, which can be added to your web or social media pages within minutes.

The updated Enterprise Engagement Alliance education and certification program includes the contributions of world-recognized academic and business pioneers in the field of stakeholder management and engagement in support of Stakeholder Capitalism implementation.

Click here for an Enterprise Engagement Alliance Youtube video explaining the principles behind Stakeholder Capitalism and its practical implementation.

Individual, Corporate, solution provider, academic fees

  • $425 for individuals
  • $1075 for corporate members
  • $1,500 for engagement solution provider members
  • $3,000 for engagement solution providers with a storefront in the EEXAdvisors.com marketplace and an article in EEA media
  • Free to academics, not including free copies of the books
  • EEA Engagement referral, rating, and suggestion widget free to all corporate or solution provider members for the during of your membership.

Click here to start benefiting from the education and support of the Enterprise Engagement Alliance.

For more information: Contact Bruce Bolger, Founder, at 914-591-7600, ext. 230 or Bolger@TheEEA.org.

Below is an overview of the EEA education program and other membership benefits that include ongoing information sharing and exposure for your organization or for you professionally.

Engagement solution providers: Click here to learn about comprehensive business development solutions available from the EEA’s Engagement Strategies Media and marketing agency service.

The Stakeholder Capitalism Insignia Program

The Enterprise Engagement Alliance makes it easy for individuals, professionals and organizations to communicate their commitment to the principles of Stakeholder Capitalism–enhancing returns for investors by creating value for customers, employees, supply and distribution partners, and communities.

Any citizen can download and add to their social media or personal web sites an insignia stating their commitment to organizations that create wealth by adding value to stakeholders rather than extracting wealth from them.

EEA professional members can use the Stakeholder Capitalism professional insignia on their social media or personal web sites, as can organizational EEA members on their web sites.

Click here for complete details on the Stakeholder Capitalism management insignia program.

Education Overview

Created by experts who helped found Stakeholder Capitalism, the EEA Stakeholder Management Certification and Certification is the first formal management training and certification program for the practical implementation of Stakeholder Capitalism principles. It is developed by pioneers in the field addressing each of the critical areas of theory, implementation, measurement, and reporting. Click here for complete details on the education.

This one-of-a-kind program is designed for educators, boards, CEOs and the C-suite, and all managers at organizations seeking to benefit from the last bastion of value creation: the contribution all your stakeholders—customers, employees, supply chain and distribution partners, and communities.

Education Objectives: Provide the economic justification and practical implementation roadmap for creating returns for shareholders by creating value for all your stakeholders through a proactive, strategic process, with clear measurements and transparent reporting. The curriculum is based on the same strategic and systematic approach proven to have helped enhance quality in manufacturing.

Curriculum Overview: This highly practical program includes:

  • Stakeholder Management principles
  • The Economics of Stakeholder Capitalism
  • 21st Century Leadership—Powering Culture and Success
  • The Implications for ESG Investors
  • Humanizing Human Capital
  • The ROI of DEI

Click here for details on the curriculum and speakers and to sample two programs.

Tools included with Membership

1. Expert Authors Whose Books Are Included With Paid Membership

Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of the Power of And–Responsible Business Without Tradeoffs

Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.

Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Dr. Solange Charas, Adjunct Professor on Human Capital Management, adjunct professor at three universities on Human capital; Stela Lupushor, CEO, Chief Reframer, Reframe.Work Inc. and authors of Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap, on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.

2. 9 Members Only Recorded Webinars

Presented by 19 expert EEA faculty on all aspects of Stakeholder Capitalism implementation, including:

  • The fundamental principles and implementation framework.
  • The financial benefits and roadmap for aligning purpose and profits.
  • Human capital management, metrics, reporting and how to analyze it.
  • An ROI-based approach to DEI (Diversity, Equity, and Inclusion).
  • Tactical implementation and analysis, starting with business operating systems and covering over a dozen engagement tactics, from brand alignment, purpose and culture, stakeholder voice, to innovation, rewards and recognition, loyalty, and measurement.

3. The EEA Engagement widget for referrals, ratings, and feedback.

A simple tool any organization can place on its site to promote referrals, ratings, and feedbacks, using whatever reward they wish, in a manner that can be benchmarked over time with an aggregate of other users.

4. Thought Leadership Exposure

  • An EEA membership page listing demonstrating your commitment to a strategic approach to stakeholder management.
  • The use of the EEA logo and/or Stakeholder Capitalism insignia on your web site, Linkedin, or other social media pages signaling your early leadership in this field, depending on individual versus company membership.
  • Priority consideration for publication of your news, research, case studies and guests viewpoints in the EEA’s ESM Enterprise Engagement and RRN Total Rewards online trade publications.

5. Engagement Solution Provider Membership

An enhanced listing or storefront on EEXAdvisors.com or BrandMediaCoalition.com, with an announcement article, guest insight articles, and spot news, on ESM at EnterpriseEngagement.org and a listing on related content in the ANA Brand Engagement program and introductions to companies that can potentially cross-sell your services.

A free EEA Engagement Referral, Suggestion, and Ratings widget offering unique benchmarking capabilities using any reward option you wish.

The Faculty

Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of the field’s original 1983 textbook: Stakeholder Management, who focuses on the foundational principles of stakeholder management implementation.

Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.

Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Dr. Solange Charas, Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.

Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance, on the ROI of Diversity, Equity, and Inclusion: Why focusing on the opportunities of DEI is a better approach than focusing on the responsibilities.

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of Enterprise Engagement for CEOs and Enterprise Engagement, on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.

Allan Schweyer, Curriculum Advisor to the Enterprise Engagement Alliance, Chief Research Advisor for the Center for Human Capital Innovation and Chief Academic Advisor to the Incentive Research Foundation.

Dr. Heiko Mauterer, Board Member, Four C Group, a member of the ISO 30414 working group and one of the first companies to verify the human capital reports of leading companies.

In addition, the curriculum is under the guidance of an advisory board of academic and practical experts representing almost all areas of engagement.

The Opportunity for Practitioners and Solution Providers

This is a unique opportunity for you and your organization to gain a head start and competitive advantage mastering a discipline that has become critical to organizational success at every level: the ability to foster the proactive involvement of all stakeholders in your organization’s purpose, mission, and goals. It’s a crash course in the implementation process of the “Social” of Environment, Social, and Governance (ESG), increasingly known as Stakeholder Capitalism.

This highly practical curriculum and certification program provides management and academics at every level—from boards and the C-suite to front-line management–a practical guide to profiting from the benefits of stakeholder management: creating returns for investors by creating value for customers, employees, supply chain and distribution partners, and communities.

Led by world-recognized experts in all areas of engagement and management, this inter-disciplinary, cross-functional curriculum is designed for academics and business leaders seeking to address what many believe to be the last bastion of value creation.

This curriculum and framework is based on theory first published in book form in the academic world by Edward Freeman in 1983 and a proven implementation approach demonstrated by ISO 9001 quality management standards. This CEO-led, strategic and systematic approach undeniably helped transform manufacturing in the 1990s and beyond by encouraging a CEO-led strategic, systematic, and carefully measured approach based on continuous improvement, and whose principles can now do the same for people management.

Certification Programs

The Enterprise Engagement Alliance offers two levels of certification.

Certified Engagement Practitioner—available to any EEA member who demonstrates an overall understanding of the field in a one-hour recorded video meeting. The applicant must be able to demonstrate a clear understanding of the definition, economic principles, implementation framework, engagement tactics and how they work together, return on investment measures, and human capital reporting. Candidates receive a clear certification test outline in advance to help with preparation.

Cost: $350* for a certification good for five years to EEA members in good standing.

Advanced Engagement Practitioner—available to any EEA member and CEP recipient who has at least five years of management experience. The applicant must submit a written case study of an enterprise engagement process he or she was involved with or oversaw demonstrating how it applied a strategic and systematic approach to achieve a core organizational goal through appropriate stakeholders, as well as answer questions in a one-hour recorded webinar meeting.

Cost: $350* for an AEP certification good for five years for EEA members in good standing with a CEP certification.

*Ask about scholarships and allowances for developing nations.

Click here to learn more the education, certification, and thought leadership benefits of becoming an EEA member and to join.

               

 

                    

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