Join the EEA for Our Stakeholder Management Implementation Curriculum, Certification, and Leadership Program

Professionals and organizations join the Enterprise Engagement Alliance because they wish to demonstrate their commitment to a formal straregy for creating returns for investors by creating value for employees, customers, supply chain and distribution partners, and communities.

If you or your organization are committed to the practices of Stakeholder Capitalism, this membership provides values through learning, communications, sharing, support, and more. Click here to determine if yours is an organization based on Stakeholder Capitalism principles.

Membership fees go not only to the development of extensive education and information resources to educate corporate America, but also to promote a strategic approach to people management that can benefit hundreds of thousands of organizations and thousands of expert solution providers in all areas of the engagement business.

The annual individual and corporate membership in the Enterprise Engagement Alliance now includes the first and only comprehensive education and certification program on the practical implementation of Stakeholder Management—the underlying principle of Environmental, Social, Governance (ESG) movement, increasingly known as Stakeholder Capitalism.

EEA efforts include:

  • Developing and disseminating content on Stakeholder Management and Enterprise Engagement to over 20,000 professionals a month via the web, social media, e-newsletters and YouTube, including our ESM and RRN media properties.
  • Working with academics in the well-established academic area of Stakeholder Management to help spread the word about a strategic and systematic approach to business management and the effective use of tangible rewards as part of a comprehensive engagement strategy.
  • Developing a formal “Got People” outreach strategy in coordination with academics to reach a broader audience. See this recent article and EEA Youtube show on the potential opportunity and challenges.

The updated Enterprise Engagement Alliance education and certification program includes the contributions of world-recognized academic and business pioneers in the field of stakeholder management and engagement in support of Stakeholder Capitalism implementation.

Click here for an Enterprise Engagement Alliance Youtube video explaining the principles behind Stakeholder Capitalism and its practical implementation.

Individual and Corporate Membership fees

  • $425 for individuals
  • $1050 for corporate members
  • Free to academics, not including free copies of the books.

Click Here to Join the Enterprise Engagement Alliance

Below is an overview of the EEA education program and other membership benefits that include ongoing information sharing and exposure for your organization or for you professionally.

Engagement solution providers: Click here to learn about comprehensive business development solutions available from the EEA’s Engagement Strategies Media and marketing agency service.

The Stakeholder Capitalism Insignia Program

The Enterprise Engagement Alliance makes it easy for individuals, professionals and organizations to communicate their commitment to the principles of Stakeholder Capitalism–enhancing returns for investors by creating value for customers, employees, supply and distribution partners, and communities.

Any citizen can download and add to their social media or personal web sites an insignia stating their commitment to organizations that create wealth by adding value to stakeholders rather than extracting wealth from them.

EEA professional members can use the Stakeholder Capitalism professional insignia on their social media or personal web sites, as can organizational EEA members on their web sites.

Click here for complete details on the Stakeholder Capitalism management insignia program.

Education Overview

Created by experts who helped found Stakeholder Capitalism, the EEA Stakeholder Management Certification and Certification is the first formal management training and certification program for the practical implementation of Stakeholder Capitalism principles. It is developed by pioneers in the field addressing each of the critical areas of theory, implementation, measurement, and reporting.

This one-of-a-kind program is designed for educators, boards, CEOs and the C-suite, and all managers at organizations seeking to benefit from the last bastion of value creation: the contribution all your stakeholders—customers, employees, supply chain and distribution partners, and communities.

Education Objectives: Provide the economic justification and practical implementation roadmap for creating returns for shareholders by creating value for all your stakeholders through a proactive, strategic process, with clear measurements and transparent reporting. The curriculum is based on the same strategic and systematic approach proven to have helped enhance quality in manufacturing.

Curriculum Overview: This highly practical program includes:

  • Stakeholder Management principles
  • The Economics of Stakeholder Capitalism
  • 21st Century Leadership—Powering Culture and Success
  • The Implications for ESG Investors
  • Humanizing Human Capital
  • The ROI of DEI

Tools included with Membership

Books

Six core books on Stakeholder Management theory and implementation listed below written by founders of the field:

Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of Strategic Management: A Stakeholder Approach and the Power of And.

Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.

Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Dr. Solange Charas, Adjunct Professor on Human Capital Management, adjunct professor at three universities on Human capital and author of Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of Enterprise Engagement for CEOs and Enterprise Engagement, on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.

2. 11 Proprietary Recorded Webinars

Presented by expert EEA faculty on all aspects of Stakeholder Capitalism implementation, including:

  • The fundamental principles and implementation framework.
  • The financial benefits and roadmap for aligning purpose and profits.
  • Human capital management and reporting.
  • An ROI-based approach to DEI (Diversity, Equity, and Inclusion),
  • Tactical implementation, starting with business operating systems and covering over a dozen engagement tactics, from brand alignment, purpose and culture, stakeholder voice, to innovation, rewards and recognition, loyalty, and measurement.

3. Monthly Members-Only Meetings for Training and Networking

Meet with the faculty, ask questions, and share your views with other colleagues on select topics each month.

4. Leadership Exposure

  • An EEA membership page listing demonstrating your commitment to a strategic approach to stakeholder management.
  • The use of the EEA logo on your web site, Linkedin, or other social media pages signaling your early leadership in this field, depending on individual versus company membership.
  • Priority consideration for publication of your news, research, case studies and guests viewpoints in the EEA’s ESM Enterprise Engagement and RRN Total Rewards online trade publications.

The Faculty

Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of the field’s original 1983 textbook: Stakeholder Management, who focuses on the foundational principles of stakeholder management implementation.

Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.

Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Dr. Solange Charas, Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.

Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance, on the ROI of Diversity, Equity, and Inclusion: Why focusing on the opportunities of DEI is a better approach than focusing on the responsibilities.

Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of Enterprise Engagement for CEOs and Enterprise Engagement, on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.

Allan Schweyer, Curriculum Advisor to the Enterprise Engagement Alliance, Chief Research Advisor for the Center for Human Capital Innovation and Chief Academic Advisor to the Incentive Research Foundation.

Dr. Heiko Mauterer, Board Member, Four C Group, a member of the ISO 30414 working group and one of the first companies to verify the human capital reports of leading companies.

In addition, the curriculum is under the guidance of an advisory board of academic and practical experts representing almost all areas of engagement.

The Opportunity for Practitioners and Solution Providers

This is a unique opportunity for you and your organization to gain a head start and competitive advantage mastering a discipline that has become critical to organizational success at every level: the ability to foster the proactive involvement of all stakeholders in your organization’s purpose, mission, and goals. It’s a crash course in the implementation process of the “Social” of Environment, Social, and Governance (ESG), increasingly known as Stakeholder Capitalism.

This highly practical curriculum and certification program provides management and academics at every level—from boards and the C-suite to front-line management–a practical guide to profiting from the benefits of stakeholder management: creating returns for investors by creating value for customers, employees, supply chain and distribution partners, and communities.

Led by world-recognized experts in all areas of engagement and management, this inter-disciplinary, cross-functional curriculum is designed for academics and business leaders seeking to address what many believe to be the last bastion of value creation.

This curriculum and framework is based on theory first published in book form in the academic world by Edward Freeman in 1983 and a proven implementation approach demonstrated by ISO 9001 quality management standards. This CEO-led, strategic and systematic approach undeniably helped transform manufacturing in the 1990s and beyond by encouraging a CEO-led strategic, systematic, and carefully measured approach based on continuous improvement, and whose principles can now do the same for people management.

Certification Programs

The Enterprise Engagement Alliance offers two levels of certification.

Certified Engagement Practitioner—available to any EEA member who demonstrates an overall understanding of the field in a one-hour recorded video meeting. The applicant must be able to demonstrate a clear understanding of the definition, economic principles, implementation framework, engagement tactics and how they work together, return on investment measures, and human capital reporting. Candidates receive a clear certification test outline in advance to help with preparation.

Cost: $300* for a certification good for five years to EEA members in good standing.

Advanced Engagement Practitioner—available to any EEA member and CEP recipient who has at least five years of management experience. The applicant must submit a written case study of an enterprise engagement process he or she was involved with or oversaw demonstrating how it applied a strategic and systematic approach to achieve a core organizational goal through appropriate stakeholders, as well as answer questions in a one-hour recorded webinar meeting.

Cost: $350* for an AEP certification good for five years for EEA members in good standing with a CEP certification.

*Ask about scholarships and allowances for developing nations.

Click here to learn more the education, certification, and thought leadership benefits of becoming an EEA member and to join.

               

 

                    

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